Emoji Marketing in Real Estate ... Yay Or Nay?

I guarantee that if you open up your Facebook timeline, Instagram feed, or even your personal texts, you’ll be able to spot several emojis within the first minute of your browsing. After all, who wouldn't want to use emojis?! 🤩Those cute & colorful characters are able to spruce up messaging, convey emotion

Top 4 Tips To Manage Your Social Media Reputation

Did you know that this month a world record was set for the number of subscribers lost by a YouTube channel? We’re talking over 2.5 MILLION users opted out of following makeup artist James Charles because of a friendship feud made public. Ouch! Not only did this drama hurt his following, but multiple brands and

Is Your Social Media Bio Costing You Clients?

It may seem overly simple to focus on a social media bio, but the saying “You never get a second chance to make a first impression” holds true in many aspects of business, ESPECIALLY presenting yourself online. When someone lands on your profile, they want to know what you’re about and why they should care

Introducing The First Ever Pet MLS!

Our clients have reminded us that the market for pet housing has exploded in recent years!! As your social media marketing team, Back At You Media, is excited to announce that we have finally connected to the PET-MLS to let you automatically schedule and advertise dog houses, cat towers, and hamster tunnels in

Are You (Accidentally) Breaking Fair Housing Laws on Social Media?

If you work in real estate, it’s likely that you’ve heard a lot of buzz this week about Fair Housing Act violations on social media. Of course, fair housing laws apply to all kinds of marketing including newspapers, magazines, postcards, etc… but lately, online platforms like Facebook seem to be the hot topic for

Surefire Ways To Increase Social Media Engagement

There are a lot of people on social media… and I mean a LOT. In fact, there are so many people on social media that experts estimate the number of users to exceed three billion (aka, one third of the global population) by the year 2021! Holy smokes.

Real Estate Social Media Predictions For 2019

As many of us know by now, social media provides doors, visibility, and engagement that real estate agents cannot access with any other marketing medium. With a tumultuous 2018 behind us, what lies ahead when it comes to our beloved social networks and marketing strategies to capitalize on their impact?

Facebook Update: Customize Message Suggestions

Facebook introduced suggested messages for visitors to your Page awhile ago, but recently they made them customizable (which is way more valuable!) Here's how to change these suggested messages to perfectly fit you!

Facebook Updates: Posting to Personal Profiles

Sometimes Facebook makes changes that leave us scratching our heads and sometimes they make changes that make us want to stand up and applaud. This update is one of the latter.

Facebook and HUD - What's Changing?

As you may have heard, the Department of Housing and Urban Development is cracking down on Facebook and their advertising platform to make sure that advertisers aren't able to use their platform to discriminate against any protected groups in the housing realm. In fact, more than 5,000 ad targeting options are