by Katie Callaway | Dec 20, 2023 | Instagram Marketing, Real Estate Marketing, Social Media Marketing
In the ever-evolving landscape of social media, adopting a hybrid strategy that combines both organic and paid social media efforts has become nothing short of essential for brokerages striving to thrive in the digital sphere. This approach allows brands to...
by Katie Callaway | Nov 29, 2023 | Social Media Marketing
Short-form video content is no longer simply “new and trendy” … At the risk of stating something quite obvious: short-form video content is a BIG deal on social media, and it’s here to stay. From Instagram Reels to the rapid evolution of YouTube Shorts and the...
by Katie Callaway | Sep 11, 2023 | Brokerage Technology
In the fast-paced world of real estate, the role of technology cannot be underestimated. Yet, we’ve all experienced the exasperation caused by disjointed systems and overlapping tools. Not only does this inefficiency drain financial resources for brokerages, but...
by Katie Callaway | Sep 6, 2023 | Design & Content
Our Design Studio is getting an upgrade! In the ever-evolving world of real estate marketing, staying ahead of the competition is crucial. One of the most visual and impactful components of your marketing strategy is your content design. Your brand identity,...
by Katie Callaway | Jul 31, 2023 | Social Media Marketing
Goodbye Twitter, and hello … “X”? Elon Musk is at it again! He’s taken Twitter and given it a complete makeover, rebranding it as X. This month, the Tesla founder made the big announcement, letting everyone know that X.com will now redirect to twitter.com, all...