In the ever-evolving landscape of social media, adopting a hybrid strategy that combines both organic and paid social media efforts has become nothing short of essential for brokerages striving to thrive in the digital sphere. This approach allows brands to simultaneously nurture and expand their social reach and online communities while maintaining a sustainable budget. By harnessing the power of organic social media, brands can not only deepen their connections with their audience but also gain valuable insights into what types of content resonate most effectively. This, in turn, empowers them to optimize their paid strategies, ensuring every marketing dollar is invested wisely, ultimately leading to a more impactful and cost-effective social media presence. It’s essential to keep your strategy fresh and effective. While paid advertising absolutely has its place, organic social media tactics remain a powerful force to reckon with. In this blog post, we’ll explore these tried-and-true organic tactics that can supercharge your social media strategy and help you connect with your audience more effectively.
Use Popular Content Formats
The first tactic on our list is to use popular content formats. Short-form video content, in particular, has taken the social media world by storm. Studies show that a whopping 66% of people find short-form videos the most engaging type of in-feed content. Embracing these popular formats keeps your content relevant and appealing, as trends have the power to supercharge organic growth. From social media memes to trending audio, there’s immense potential to tap into. However, it’s crucial to stay true to your brand’s identity while capitalizing on these popular content formats to ensure that your content remains authentic and relevant for your specific buyer & seller audience.
Lean on Agent Advocacy
Agent advocacy can be a game-changer. When your real estate agents share content about your brokerage (or simply branded TO your brokerage), it significantly boosts the connection your audience feels with your company. To facilitate this, provide your agents with share-ready content to make it easier for them to spread the word. This is where Back At You enters the picture. Back At You’s SocialBAY provides your company with an arsenal of share-ready content that’s specifically branded to your brokerage. By offering your agents a repository of pre-made content, you simplify their social media efforts and empower them to be more active advocates for your brand. Minimize the effort required from your agents while maximizing the impact of your brokerage’s message!
Use Data to Understand Your Audience & Engage With Them
Data is a treasure trove of insights waiting to be tapped. By leveraging the data that these platforms provide, you can better understand what your audience prefers. Learn from your most successful posts and continuously optimize your content strategy to stay ahead in the game. Your audience is at the heart of your social media strategy. Posting content that resonates with them and engaging in conversations with your community can significantly drive organic results to your social media accounts. Responding to comments and messages promptly not only strengthens your relationship with your audience, but also increases your post’s reach. It’s a win-win!
Use Past Clients As Brand Advocates
Past clients and your advocates can provide you with user-generated content that is both authentic and compelling. Building relationships with your clients and requesting permission to repost their content can help you showcase authentic endorsements and connect with a broader audience.
In today’s digital landscape, where paid advertising is only part of the equation, these organic social media tactics provide a strong foundation for your social media strategy. By embracing these strategies, you can breathe new life into your approach, connect more deeply with your audience, and stay at the forefront of the social media game. So, get out there and put these tactics into action, and watch your social media presence flourish!
Still feeling confused about how to make social media work for you? We’ve helped thousands of real estate pros be seen across social media and the web, start conversations with prospects, and so much more using technology. Email us at hey@backatyou.com to learn more!