When Instagram first launched, it was nothing more than a simplistic photo-sharing social media platform. However, over the years, the application has launched many other features to share content like Instagram Stories, IGTV, Instagram Live, and much more.
After much anticipation, Instagram recently introduced its response to the popular social media network TikTok by implementing Instagram Reels. In short, Instagram Reels are a new way to record 15-second clips set to music. Unlike Instagram Stories, you can select and upload multiple different clips to put into one Instagram Reel for easy in-app editing. Once a video is created, it can be shared in a variety of ways: via Instagram Stories, the Explore Feed, and a new Instagram Reels tab on a user’s profile.
Not only is this feature a fun way to enhance your videos, but it turns out it’s a great tool for engagement. More often that not, social media algorithms reward users who utilize multiple features available across the app. So, if you’re looking to get more interaction on your Instagram profile, definitely take advantage of posting Instagram Reels to grow your engagement and overall exposure.
Although the feature is still in its early stages, real estate professionals can still take advantage of this fun new enhancement. Need some content ideas for making your debut on Instagram Reels? Here is a list of some real estate specific ideas to inspire you:
Market Updates: Get prospects engaged & keep clients informed by sharing price changes, listing alerts, and more in your local area. You could even turn this into a series by posting these updates on a weekly or monthly basis.
Behind The Scenes / Open House Set Up: Show your audience a little sneak peek into your life as a real estate agent by showing how you prepare for an open house! Not only is this a fun bit of insight into your job, but you also will entice potential sellers for your care & thoughtfulness, AND entice buyers to visit that exact property.
Home Seller and/or Buyer Checklists: Give your followers a digital checklist that they may need during the process of purchasing or selling a home. Who knows, maybe it’ll result in a direct message or comment with a potential lead!
Get Creative With Humor!: Want to entice other agents OR just throw some humor into your marketing? The options are endless when it comes to unique and fun ways to use Instagram Reels. You can share memes, create dances, show funny staging props, and more!
Home Decor Ideas and Tips: As an expert who works with homes on a regular basis, share some of your favorite home decor ideas! This could include a list of great houseplants, organization tips, or a “how-to” video on creating a feature wall.
Local Gems & Neighborhood Tours: Show off your area’s hotspots in a Reel that showcases local restaurants, shops, parks, and more! Make sure to tag those local businesses, and maybe they’ll end up re-sharing your content on their own social media feeds!
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Interested in learning more about how Back At You can automate your Instagram, Facebook, LinkedIn, and Twitter presence? Email hey@backatyou.com to set up a personalized consultation with one of our social media experts!