Despite the importance of marketing to accommodate living in a digital age, sending good old “snail mail” will forever remain one of the most effective marketing tools for a variety of industries: and real estate is no exception!
Don’t believe me? It’s easy to assume that the impact of direct mail is gone forever with the importance placed on social media, email, websites, and other digital marketing means in 2022. However, did you know that the average direct mail campaign run by a real estate professional has an ROI of 15% to 17%? Those are some pretty good results from simply sending out postcards! The reason these results are so impressive centers around one main belief: The majority of American adults deem direct mail is still more personal than sending an email.
Despite their small size, postcards offer plenty of opportunities for real estate professionals to establish branding, share new listings, or celebrate recently sold properties. Back At You makes these tasks a breeze by allowing you to order postcards right within your ClientBAY or SocialBAY platform. Our quality is second-to-none as these postcards are all UV coated, 6”x9”, printed on high quality, glossy cardstock, and are all shipped by first class to arrive at their destination within 3-5 business days. To ensure your marketing is going to the right audience, our clients are able to send to specifically selected contacts, or by our 360 delivery method to target a specific neighborhood.
By easily integrating with agents’ MLS feeds, Back At You allows quick access to all listing images and information with the click of a button! With a wide variety of categories and templates, we also have several options for customization and allow for full control of the fonts, text colors, and background colors.
Like all marketing, sending postcards and other direct mail should be a part of a cohesive strategy and integrate seamlessly with the rest of your real estate brand. We’ve spent over 20 years learning exactly why brokerages struggle and building technology to help. Stay a step ahead of your competition by canvassing your market with automation and the latest marketing strategies with Back At You’s technology. Simply email hey@backatyou.com for more information!