There’s no doubt that vertical, catchy, short-form videos have taken the social media world by storm over the last several years. TikTok’s impressive audience of one billion (!!!) monthly active users forced Instagram to release “Instagram Reels”: their own version of similar, short-video content.
It’s no secret that Instagram’s algorithm usually favors new and shiny features on the explore page. In fact, if you’ve scrolled through the platform recently, it’s likely that you’re seeing Reels more and more often from brands and content creators that pique your interest. Even Instagram admitted that adding Reels into your content mix is a great way to be discovered by people who don’t follow you. There you have it straight from the horse’s mouth: The key to getting visibility and growth to your Instagram account is by posting video content, specifically Reels.
Here at Back At You, we understand it’s not a real estate agent’s priority to come up with creative Reels and film yourself dancing to the latest Taylor Swift bop. So if you’re feeling a little overwhelmed or confused about how you can make Instagram Reels work for your real estate business, look no further! Here are 5 reel-y good ideas (see what I did there?) on how to crush it with Reels:
Mini Listing Tours
If a picture is worth a thousand words, an Instagram Reel is worth a MILLION. Get more interest on your listings by curating mini property tours set to your favorite soundtrack! With that said, make sure you are extra cognizant of what you share in these videos. Focusing on bite-sized, “Insta-worthy” home elements that can serve as bait to get buyer inquiries. A cozy fireplace? A gorgeous kitchen island? A huge front patio? Definitely share! That infinity pool? Well… that could be a Reel all on its own!
Local Hot Spots
Real estate professionals need to connect with their local community on social media now more than ever. Because in real estate, it’s not just about the beautiful homes, but rather about the people that occupy them! Homebuyers want to know what it’s really like to live in your area, and sellers want to work with professionals who are experienced and knowledgeable about the area. Do you go to a specific coffee shop before listing presentations? Or do you utilize a certain bakery’s goodies for your open houses? Maybe a local car wash helped get your whip polished and ready for a day of showings? Film a Reel showcasing your favorite local hot spots, and tag them when you post! More likely than not, they’ll love your shoutout and repost your content.
Design Inspiration
If anything is true about social media, it’s that people LOVE to share their opinions. Why not use Reels to give them that opportunity? From rug selections to patio furniture, sharing a Reel is a great place to post staging and design inspiration. A bonus? You can ask your viewers to weigh in on their favorites, and you’ll see your engagement skyrocket!
Behind The Scenes
Instagram Reels are a great place to showcase behind-the-scenes footage of your life as a real estate agent. You could show how you set up for open houses, discuss the daily challenges of the real estate industry, or give your audience a live look at the staging process! Giving people an insider’s look at your brand will add a new dimension to their understanding of your job and help users feel more connected and knowledgeable.
Client Spotlights
Whether it be a Reel of a happy couple posing with their new house key and popping open some champagne, an interview with a seller who received over asking price, or even a compilation of “thank you” notes and emails that clients have given you, putting social proof on Instagram is a great way to stay in the minds of your leads.
Now that you have some inspiration, make sure to tag us in your first Reel so we can share it! Still feeling overwhelmed? We get it. Social media can be daunting. Back At You automatically posts all video content to Instagram Reels as well as on the main Instagram feed! We’re here to alleviate your social media pains by providing tools to immediately amplify the exposure of your brand, distribute engaging content, recruit top talent, and provide transparent analytics to measure the impact of our efforts. If you’re not using our full-service system yet, schedule a call today!