April is a fantastic month for REALTORS® because it’s National Fair Housing Month! This is the perfect time to reflect on and celebrate the Fair Housing Act, which is a law that protects people from all sorts of discrimination in housing transactions.
The Fair Housing Act is designed to prevent discrimination in a variety of ways, including race, color, sex, national origin, religion, familial status, disability, and more. Here at Back At You, we celebrate the anniversary of the passing of the Fair Housing Act and remain committed to its goals of eliminating housing discrimination and creating equal opportunities in every neighborhood.
In 2023, social media has become imperative for success when it comes to real estate marketing, and it’s essential that real estate professionals remain compliant with fair housing laws while promoting their services. Unfortunately, even the most well-meaning real estate professionals can run afoul of fair housing laws without realizing it. For example, seemingly innocent captions describing a smaller home as “perfect for empty nesters” could imply catering to a specific familial status, which is against the law.
Although most real estate professionals consider themselves to be compliant with fair housing laws, it’s still easy to slip up without having malicious intent. That’s why we at Back At You have made it our mission to keep our clients 100% fair housing compliant while using our technology. Our social media ad platform helps you stay on the right side of the law while still promoting your services to potential clients.
Here at Back At You, we’re proud to say that we’re the only social media company that is backed by the National Association of REALTORS®’ REALTOR Benefits® Program, and we’re a badged Meta Marketing Partner with Facebook & Instagram ad Technology and FBX specialties.
Building an organic audience on social media is key to staying top-of-mind with potential clients. With Back At You, you can automate your social media presence while also staying compliant with fair housing laws. Our full-service system makes it easy for you to focus on your business while we take care of your social media marketing.
Let’s celebrate National Fair Housing Month by working together to create a society where everyone is equal and welcome. Contact Back At You today and schedule a call with us to see how we can help you grow your real estate business while staying fair housing compliant!