Back At You, the leading enterprise social media marketing platform for real estate brokers, has acquired certain exclusive rights to Lumentus Social’s technology solution. Lumentus Social provides relevant real estate, mortgage, local, and lifestyle content articles to large real estate brokerages and mortgage companies. Back At You has integrated Lumentus Social’s unique article aggregator and content branding technology into the Social BAY that Back At You clients use today.
The combination of Back At You’s enterprise-wide listing and content automation along with Lumentus’ advertising and local content articles enhances the breadth of Back At You’s product and provides clients with more opportunities to showcase their business.
“Custom content is the most important aspect for effective social media engagement,” says Michael Glazer, CEO and Co-Founder of Back At You. “Lumentus’ technology has proven very effective for some of the biggest brokerages in the country, and we are excited to bring their technology into Back At You to provide our clients with the best possible content and custom branding to enhance their social media presence.”
“Lumentus Social has a long history of bringing a distinctive social media solution to our premium clients, but we lacked the depth to provide everything they need in today’s complex multi-platform environment. ,” says Adam Selig, Managing Partner of Lumentus Social. “This opportunity provides those clients the best of Lumentus Social with the enterprise-level capabilities of Back at You. Early conversations with clients have been extraordinarily well received.”
Back At You and Lumentus Social will be meeting with all of their enterprise clients over the next 90 days to plan a transition to the Back At You platform.
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About Back At You
Back At You is the premier marketing, website, CRM, and back-office technology solution for real estate brokerages. The Company’s three products, Social BAY, Connection BAY, and Financial BAY, provide all size brokerages and their agents with a seamless marketing, back-office, or an all-in one technology solution. The company’s dedication to real estate and technology has earned it awards from the National Association of REALTORS® as one of the top real estate technologies, Inc 5000, Red Herring as a Top 100 technology company in North America and the World, and from Instagram and Facebook as an Official Marketing Partner. For more information on Back At You, visit www.backatyou.com or email at partners@backatyou.com.
About Lumentus Social
Lumentus Social was founded by Adam Selig, a successful entrepreneur from the communications and technology industries. The Lumentus Social platform is designed to help all social media users with the hardest and most time-consuming aspects of engaging with their audiences. The platform’s simplicity addresses many markets that other social media technologies leave behind. Lumentus Social constantly strives to make social media easier and more effective for our clients. The Lumentus Social technology platform is managed by Audience Solutions, LLC.