Be Successful on Facebook in 6 Simple Steps

Real estate agents are busy and have limited time for social media marketing, there's no other way to slice it. With this in mind, our coaching team put together a few time-efficient things you should be doing on Facebook on a regular basis. If you ever need help executing any of these steps, please don't

QR Codes: Hold Your Scan-able Horses

This morning, as I drove through a foggy Los Angeles morning, I came to a stoplight and looked to my right. There was a small sign stuck in the ground that had a text URL about home values on the left (something like GetHomeValues.com) and a QR code on the right. Keep in mind, this particular area is not heavily

Step-by-Step Twitter and LinkedIn Integration Instructions

Your Back At You Media Dashboard now has the ability to post content to Twitter and LinkedIn. Ready to get connected? Here's how:

Facebook Likes: For Once, Less Is More

In the next week or so, you may see the number of Likes on your Facebook business page fall slightly. I know what you're thinking, the sky is falling, right? But, before you panic, let me explain why this is happening and why it's actually a positive thing!

Facebook Update: News Feed Controls

Did you ever wonder how Facebook decides what to put in your News Feed and what to leave by the wayside? In Facebook's own words, here's a simple version of their system:

New Facebook Feature: Preferred Page Audience

Facebook recently released a really interesting tool for business pages that may help you appeal to your next potential clients. We'll show you how to set it up and make your Facebook more focused than ever.

Facebook Messaging Becoming More Efficient Than E-mail?

It's hard to imagine e-mail being replaced on a large scale, but Facebook has never backed down from a challenge. Recently, some Facebook business page owners have seen major enhancements in their Page Messaging menus that could make communications with clients or potential clients very time-efficient while

How Good Do You Look on Mobile?

Many of us spend a lot of time on our desktops and laptops during the workday, especially when we're checking up on our Facebook business pages. However, the people you want to reach are viewing your Facebook activity on their tablets and mobile phones more frequently everyday. With this in mind, let's take a

Is Instagram Worth Your Time?

The answer is a very clear "maybe." In marketing, everything should begin with consideration of your target market. If 95% of your target market barely knows how to use their smartphone, let alone Facebook, then maybe Instagram isn't the place for you. However, if you're in a major city and your target market is

Mobile-Friendly is a Must (Not Just Because Google Says So)

A change you already should have made is now imperative...

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