by Katie Callaway | Feb 8, 2023 | Video Marketing
No matter what your goals are this year, 2023 is not the year to sleep on video content when it comes to your marketing strategy. Now more than ever, audiences are looking for ways to consume content and educational information with minimal effort. From long,...
by Grant Pearce | Feb 7, 2023 | Brokerage Technology
Marketing is one of the most important aspects of your real estate business, so you may be hesitant to automate it. However, with today’s technology, you can achieve the same results in your marketing with less effort and time consumed. If you’re still on the fence...
by Grant Pearce | Feb 6, 2023 | Social Media Marketing
Automating your social media campaigns can be beneficial for businesses as well as individuals. Automation can help manage your campaigns more efficiently and effectively, allowing you to save time and resources. It also makes it easier to track results, allowing you...
by Katie Callaway | Jan 26, 2023 | Social Media Marketing
In 2023, the first part of the home buying process for most individuals begins on the internet. A simple search on a smart phone, computer, or iPad has become an integral part of the real estate purchase process, and it’s not going anywhere anytime soon. Want the...
by Katie Callaway | Dec 20, 2022 | Social Media Marketing
If the last few years have taught us anything, it’s that digital marketing is imperative for success. In a world where the majority of people are spending time in front of their digital screens, social media marketing ranks highest as one of the most effective methods...
by Katie Callaway | Nov 8, 2022 | Video Marketing
There’s no doubt that vertical, catchy, short-form videos have taken the social media world by storm over the last several years. TikTok’s impressive audience of one billion (!!!) monthly active users forced Instagram to release “Instagram Reels”: their own version of...
by Katie Callaway | Oct 27, 2022 | Company News
It’s official! Back At You is now a preferred vendor for HomeServices of America! We are thrilled for our SocialBAY, ClientBAY, and FinancialBAY systems to be backed by one of the largest full-service residential real estate brokerages in the United States....
by Katie Callaway | Sep 21, 2022 | Lead Generation
Have you ever browsed online for a new handbag, watch, or pair of shoes only to see a digital advertisement for the exact same item the following day? If you answered “yes”, then you are already familiar with the power of web retargeting. Although the complexities of...
by Katie Callaway | Sep 14, 2022 | Brokerage Technology
If the year 2020 taught us anything, it’s that we certainly can’t predict the future. Major shifts in the real estate market are inevitable, but that doesn’t mean adapting to those changes should be difficult or scary. Here are specific strategies brokers can...
by Katie Callaway | Aug 16, 2022 | Brokerage Technology
In 2022, having the best technology is imperative for stability and growth in the modern business world. There are a plethora of real estate tools available on the market, all serving important functions for the sales process. Many (if not all) agents are provided...
