by Katie Callaway | Dec 20, 2022 | Real Estate Marketing, Social Media Marketing
If the last few years have taught us anything, it’s that digital marketing is imperative for success. In a world where the majority of people are spending time in front of their digital screens, social media marketing ranks highest as one of the most effective methods...
by Katie Callaway | Nov 8, 2022 | Instagram Marketing, Videos
There’s no doubt that vertical, catchy, short-form videos have taken the social media world by storm over the last several years. TikTok’s impressive audience of one billion (!!!) monthly active users forced Instagram to release “Instagram Reels”: their own version of...
by Katie Callaway | Oct 27, 2022 | Company News
It’s official! Back At You is now a preferred vendor for HomeServices of America! We are thrilled for our SocialBAY, ClientBAY, and FinancialBAY systems to be backed by one of the largest full-service residential real estate brokerages in the United States....
by Katie Callaway | Sep 21, 2022 | Real Estate Marketing
Have you ever browsed online for a new handbag, watch, or pair of shoes only to see a digital advertisement for the exact same item the following day? If you answered “yes”, then you are already familiar with the power of web retargeting. Although the complexities of...
by Katie Callaway | Sep 14, 2022 | Industry Updates, Real Estate Marketing
If the year 2020 taught us anything, it’s that we certainly can’t predict the future. Major shifts in the real estate market are inevitable, but that doesn’t mean adapting to those changes should be difficult or scary. Here are specific strategies brokers can...
by Katie Callaway | Aug 16, 2022 | Real Estate Marketing
In 2022, having the best technology is imperative for stability and growth in the modern business world. There are a plethora of real estate tools available on the market, all serving important functions for the sales process. Many (if not all) agents are provided...
by Katie Callaway | Aug 11, 2022 | Company News
Back At You, a leader in real estate technology and marketing, announces an expansion of their SocialBAY product offerings to include world wide web advertising and retargeting for their clients’ real estate listings. With this new feature, listing campaigns can go...
by Katie Callaway | Jun 24, 2022 | Real Estate Marketing
With everyone spending more time in front of their digital screens now more than ever, people are relying on search engines to quickly find answers to their questions. That’s why a solid SEO strategy is essential in making sure your website is visible to all potential...
by Katie Callaway | Jun 17, 2022 | Company News
Coldwell Banker Crown Realtors, the leading real estate brokerage in central Minnesota, joins forces with Back At You to manage a smarter and more efficient back-office. Back At You provides their FinancialBAY: a robust back-office solution for admins, transaction...
by Katie Callaway | Jun 8, 2022 | Real Estate Marketing
Despite the importance of marketing to accommodate living in a digital age, sending good old “snail mail” will forever remain one of the most effective marketing tools for a variety of industries: and real estate is no exception! Don’t believe me? It’s easy to assume...
