It's Official! Back At You + Realistiq
Welcome To The Team!
Have you heard?! Back At You acquired Realistiq to become technology leaders in real estate marketing, back-office and website solutions!
As a result of the acquisition, Back At You becomes the most comprehensive, all-in-one marketing and back-office solution for real estate enterprises.
Back At You, Inc., a marketing innovator for real estate brokers and agents, announces their merger with Realistiq, a technology leader in back-office and website solutions. The acquisition positions Back At You with the combined strength of industry leaders into a single SaaS platform that unifies marketing and back-office systems in one seamless and automated platform.
Realistiq is known for offering a premier website and back-office solution for the real estate industry. The company provides websites for companies, teams and agents, along with lead routing with business rules, a CRM full of action plans, campaigns, document management, digital and print materials, open house and showing management, transaction management, transaction compliance, owner reports, visual tours, sms, voice products and much more. When combined with Back At You’s sales and marketing platform, enterprises can access a full marketing life cycle of a client and thus, a measurable ROI, from awareness to a lead, a prospect to a client, a transaction to closing and finally a referral to repeat business.
“The real estate industry is the big winner in our combination. Until now, enterprises sacrificed product quality for convenience of an all in one solution. Today, that changes. With Realistiq’s 18 year history of developing cutting edge CRM, website, lead routing and other office solutions, combined with Back At You’s nine-year history and award winning social media marketing platform, Broker-owners and large enterprises now have the ability to offer best-in-kind technologies in one seamless and automated platform,” said Michael Glazer, CEO of Back At You.
“As a broker-owner of a 270 agent brokerage based in Las Vegas, I know the marketing, back-office and transaction products I require for my agents and business. Nothing in the market could satisfy what I was looking for. Therefore, I decided to build what I believed all enterprises needed - a seamless back-office and website solution that is feature rich, yet easy to use. From experience, we know the more products you require agents to use, the poorer the adoption and customer support. We want our agents to master 1-2 platforms and use them daily. The combination of Realistiq and Back At You is the dream for an enterprise that wants higher agent adoption and best in class technology to maximize sales and productivity,” said Molly Hamrick, Managing Partner of Realistiq and President/COO of Coldwell Banker Premier Realty.
With Realistiq’s addition to Back At You, customers gain access to a powerful set of technology capabilities including:
- Lead Management and CRM with Built in Action Plans
- Mobile First Websites for Companies, Teams and Agents
- Broker-Centric Transaction and Financial Management Platform
- Print and Digital Libraries for Listing and Agent Promotion
“We share Back At You’s passion and vision to create the ultimate platform for best in class products and technologies,” said Realistiq CEO Lyle Karstensen. “We are excited to join Back At You’s team as we help brokers and agents become more efficient and profitable.”
“For Realistiq clients it is business as usual, as the entire staff has been retained in their current roles. Current clients will continue to receive the best service and support and can look forward to being offered marketing and social media services in the future. Our company contact information and name will evolve into Back At You,” said Karstensen.
“Having a platform with best in class technologies for each stage of the marketing life cycle is the ultimate achievement,” said Eric Gaygeshian, Co-Founder and COO of Back At You. “We could not find a more perfect fit in terms of product and team than with Realistiq.”
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