Whether you’re a lone agent managing multiple properties or someone working for an esteemed team, you’d know that closing deals in real estate is crucial for succeeding. This final step is when sellers and buyers mutually agree, sign contracts, and transfer property ownership. It will also help you increase profits, revenue, and growth opportunities.
However, manually doing this can be challenging, especially when you’re already handling too much responsibility. While real estate marketing automation can help agents free more time to focus on building client relationships and close sales, that only works when you use it right.
If you’re ready to close more deals and enjoy more money and traction for your agency, this article will help you close deals with real estate marketing automation. We’ll also explain why you should get referrals.
How Does Real Estate Marketing Automation Work?
Marketing automation software for real estate agents helps manage leads with automated emails, reminders, and text messages, allowing agents to focus on closing deals and showing homes. The software helps to organize information and remind agents to follow up with potential clients.
Can I Use This Software with Social Media Channels?
Platforms like Facebook and Instagram are also crucial tools for agents to showcase their successes, take virtual tours of properties, and attract potential clients through contests. When real estate agents integrate marketing automation with social media, it can significantly improve lead generation for their company.
3 Ways Real Estate Marketing Automation Can Help
Real estate market automation can help you increase your transactions, but that only works when you use it correctly and maximize its use. Here are some ways it can benefit you.
1. Capture Leads
Capture a lead’s information within seconds when they visit your website or social media. Next, require at least a name and email after two searches. Then, get their phone number for Short Message Service (SMS) or phone call follow-up.
Once you get the essential details, you can use real estate marketing automation software to send clients an introduction email with the agent’s information and a call to action. Prospects should remain in an automated nurture campaign until the agent has determined their needs. Also, conduct a rapid follow-up to identify pre-qualified buyers.
2. Schedule Appointments
Real estate automation software can automate appointment scheduling, allowing professionals to focus on building relationships and closing leads. This technology also reduces no-shows and confusion with confirmation and follow-up emails. Moreover, the software integrated the scheduling feature into the Customer Relationship Management (CRM) and automation, creating an all-in-one platform for real estate professionals.
3. Segment Your Real Estate Customers
Audience segmentation is vital in CRM software to send relevant emails. Buyers and sellers have different timeframes and needs, so you must nurture them with helpful content like market updates or tips. Targeted follow-up and responsiveness can also help close the gap on lost leads. Real estate automation technology can help agents succeed in the industry.
3 Crucial Reasons Getting Real Estate Referrals Matter
This section will explain why getting and maintaining referrals matters.
1. Referrals Are More Likely to Become Clients
Referrals from friends and family have a higher chance of converting into clients, saving time and money on advertising.
2. They Cost Less
Connecting with past clients is cost-effective, as a mailer to 200 clients costs $100, whereas a full-page ad costs $700. Online networks are even cheaper and generate referral leads.
3. Increase in Distressed Properties
When real estate agents learn about the private details of homeowners struggling to sell their properties, there is a higher likelihood that they will listen to an agent’s guidance when their family or friend recommends this professional.
In Conclusion
All agencies and agents deserve to close more deals, especially in our digital and competitive age. You can enjoy this benefit by understanding how real estate marketing automation can be helpful and getting more referrals.
If you need professional real estate marketing automation to help you close more deals, rely on Back At You! We’re committed to developing software for brokerages and agents to let them stay productive and efficient. Get your demo now!