Real estate Customer Relationship Management (CRM) software is becoming increasingly popular among real estate professionals. This technology helps agents and brokers manage their relationships with clients, prospects, and partners more effectively. In Part 2 of this series, we will explore the other four major benefits of a real estate CRM. Let’s get started.
5. Develop Marketing Automation Solutions
By combining a real estate CRM and a marketing automation solution, the potential of your marketing and sales capabilities can be significantly increased. Merging the data from both systems produces more detailed customer profiles, allowing agents to customize their marketing and sales strategies.
Metrics from social media, web browsing, and email campaigns can be fed back into the CRM, giving agents an idea of which channels are the most effective for their desired audience. Automated lead scoring enables sales to prioritize leads with the best conversion chance. The success of campaigns can be measured using CRM conversions, helping companies identify which tactics are achieving the desired results.
6. Standardize Approval Workflows
CRM allows businesses to create automated processes that ensure tasks are completed correctly and efficiently. These processes, called approval workflows, consist of steps that must be completed for a process to be completed. This allows administrators to customize their workflow to fit the specific needs of their business. For example, they can require agents to gather certain documents, enter certain information into the CRM, or wait for a specific manager’s sign-off. This helps streamline processes and inform management of progress, ultimately making their business more successful.
7. Facilitate Checklist Management
Checklist management is a way of making sure that all the necessary steps are taken in a real estate transaction. It involves creating lists of tasks that must be completed and checking them off as they are completed. This ensures that all the necessary steps are taken for each transaction, like notifying customers of move-in policies, ensuring forms are signed, and other duties. Real estate CRM provides an efficient way of managing the checklists and ensuring all necessary steps are taken.
8. Access Advanced Security Features
Real estate companies need to protect the personal data of their clients, which is why it’s important to use a CRM with digital security features. A CRM will provide several levels of internal security, such as role-based security, record-based security, and field-level security. In terms of external security, Cloud providers have added features like encryption options, field audit trails, and event monitoring to ensure data protection.
Firewalls are also available to protect mobile CRM users when they’re offline. Finally, GDPR-compliant features are available to aid with data privacy and consent management. It’s essential to understand the security features of a CRM before purchasing to ensure it meets all of your specific requirements.
Conclusion
Real Estate CRM offers many benefits to the real estate business. It helps to reduce manual data entry, improve customer service, increase sales, and improve the overall efficiency of the business. Additionally, it can help to track customer interactions, improve the customer experience, facilitate better communication, and provide better insights into customer data. Finally, it can help to streamline processes, optimize campaigns, and reduce costs associated with managing customer relationships. All the benefits outlined in Parts 1 and 2 of this blog can help improve the success of a real estate business.
Back At You focuses on developing the best real estate software for brokerages and their agents. Our SocialBAY, ClientBAY, and FinancialBAY systems are a reflection of our hard work and many years of experience. All products are leaders in their respective categories and, when combined into one solution, provide brokerages with unprecedented functionality making both revenue producers and admins more productive and efficient. If you’re looking for the best CRM for real estate, we’ve got you covered! Get in touch with us to get a demo!