In 2022, having the best technology is imperative for stability and growth in the modern business world. There are a plethora of real estate tools available on the market, all serving important functions for the sales process. Many (if not all) agents are provided with the basic marketing and automation tools from their brokerage: A website, CRM, and other various tech tools that are provided to optimize sales funnels and nurture leads. In an era of rapid digital innovation, every real estate brokerage needs a reliable tech stack that goes beyond the basics. What should you be looking for underneath all of those software options?
It can be a challenge to find trustworthy and effective solutions that add long-term value to your business, which is why we’ve put together the following list of how top brokerages build their winning tech stack in today’s competitive environment:
Top Onboarding & Training Support
At its most basic, customer support can aid in monitoring and maintaining your software and provide the technical expertise you need to keep everything running smoothly. However, you’ll want to look for a provider with more than the traditional “break/fix”, bare minimum support. Selecting a tech provider with top onboarding and training allows you to tailor your software for your brokerage’s specific needs to enhance productivity.
Mobile Optimization
Does your current system lack accessibility? Since we live in a technologically driven world, it should be easy to log into your system via web and mobile devices – regardless of what operating system you’re using. Real estate agents are always on-the-go, so if your current system doesn’t allow for this kind of efficiency, it’s definitely time for an upgrade!
Provide Something Different
With more than 1 million real estate agents working in the United States, and more than 5 million real estate transactions occurring every year (source: nar.realtor), brokerages must develop a unique, competitive edge to succeed in today’s marketplace. Not only does it entice top performers (more on that below), but it showcases unique technology that can help win in listing presentations and showings.
Improve Recruiting with Leading-Edge Technology
Today’s leading broker/owners tend to follow a common theme when discussing recruiting top producers: you must lean on leading-edge technology to win over the local top talent. One of the most important ways to grow in today’s competitive marketplace is to recruit and retain those top-producing agents, and the secret to winning them over is your unique tech stack. Too often, brokerages rely on the same status quo when it comes to software. Provide something unique, and you’ll be setting yourself up with an advantage over your competitors.
Own Your Data & Have The Autonomy to Take Your Software With You
Don’t settle for software that can’t grow with your business. Make sure your tech stack can scale your business to the next level, and work with products that provide you with the autonomy to grow and expand! Don’t make the mistake of leaving your data in the hands of the standard, franchise-provided software.
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It might be time for an upgrade with Back At You! Our easy-to-use, robust tech solutions streamline your entire back-office, and help you focus on what really matters: agent productivity, recruiting, retention, office efficiencies, and growth to your bottom line! Back At You’s three products, SocialBAY, ClientBAY, and FinancialBAY, provide all-size brokerages and their agents with a seamless marketing, back-office, or all-in one technology solution. Learn more by emailing us at hey@backatyou.com!