So you’re finally ready to get into the world of Instagram? Great! It’s a fantastic platform for showcasing your listings and your personal brand. Here are a few tools that will give you a leg up as you embark on your journey to conquer Instagram!
1. OVER
The Over app allows you to easily add text “over” your images. Sounds simple, but it can really make a big difference! When people scroll through Instagram, they pay more attention to the image than they do to the caption, so why not incorporate a bit of your caption into the image? Imagine the exterior of a home with some simple “Open House” text overlayed on it. Don’t you think that’s more engaging than just throwing the open house info in the caption? Check out their WEBSITE and INSTAGRAM for more information! Download Over for iPhone HERE and HERE for Android (for some reason the iOS version is free, but the Droid version is $3.99…sorry Droid people!)
2. REPOST FOR INSTAGRAM
What Repost does is really simple, but it’s also really helpful! Here’s how it works: Let’s say one of your clients posts a picture in front of their brand new home that you helped them buy. Wouldn’t it be great to easily post that picture to your Instagram account while still crediting them? Welcome to Repost! The tool allows you to simply take another account’s Instagram post and repost it on your account while giving the original “poster” credit. Think of it as a copy/paste for images. You can download Repost for iPhone HERE and HER for Android.
3. LAYOUT
Perhaps you’ve seen people post collages on Facebook or Instagram and wondered if you could easily do the same. Well you absolutely can! The app you’re looking for is Layout from Instagram. The image above is a great example from Dylan McCansh (@dylan.realestate), an agent in Vancouver, British Columbia doing an awesome job with her Instagram presence.
Learn more about Layout HERE, download it for iPhone HERE and for Android HERE.
So there you have it! If you’ve got about half an hour per week to dedicate to Instagram, those three tools should really make it easier and make your efforts more effective! If you have other Instagram-related tools that you love, tweet at us (@backatyoumedia) and let us know! Maybe we’ll do a Part 2 featuring your suggestions. Happy marketing!