Our Answer to Your Social Media Woes: #GuaranteedReach Packages

If you're a real estate professional using Facebook as a marketing platform, chances are you're seeing something pretty depressing after you post on your business page. Perhaps something like this...

Declining Reach and How to Combat It

If you’ve used Facebook as a marketing tool over the last few years, you may have noticed that it seems like your posts are being seen by less and less of your audience. Facebook has addressed this shift a few times and given their reasons for it. For example, they say that each Facebook user could potentially be

Social Media Usage Among Older Demographics Still Rising

By now, hopefully we can all agree that social media is no longer just for kids. Over the last five years, social media use by people over the age of 30 has grown significantly, and real estate professionals who have dedicated resources to social media marketing have benefited through increased business. If

Facebook Advertising: Where to Start

If you're interested in adding Facebook advertising to your marketing mix, you may be a bit overwhelmed by the number of campaign options. The good news is, if you're just getting started with Facebook ads, there's no need to run before you crawl. In a perfect world, if money was no object, you could run a

Social Marketing: What Matters? What Doesn't?

Social media marketing is still a relateively new way to reach your target audience, particularly in the real estate industry. Due to this lack of familiarity, many agents and brokers aren't quite sure what parts of social marketing are vital and which parts aren't worth a second thought. Luckily for you, we've

Be Ahead of the Game with Facebook "Services"

Last week, Facebook quietly started testing a new service similar to Yelp which you can check out here: Facebook Services. I highly encourage you to search for Real Estate Agents in your area and take a look at where your page shows up in the results. As you may notice, there appear to be multiple factors that go

Your Facebook Page Can Now Stream Live Video!

Remember a few weeks ago when I mentioned that it had become much easier to be Facebook Verified? (In case you missed it...)

How to Measure Success on Social Media

In real estate, your personal brand is of the utmost importance; clearly that's not breaking news to any of you. Another obvious statement: It's always important to have measurable return on your marketing investments. So, the question becomes, where is your social media ROI coming from?

Utilize Video Without Going Hollywood

Video has cemented itself as a part of real estate marketing, and it's becoming increasingly important as time goes by. Though getting started with video may seem like a daunting and/or pricey task, that doesn't have to be the case!

Want To Get Verified On Facebook? It's Easy!

You may be wondering how you can set yourself apart on social media. Nowadays, many agents are creating a presence on social media and it can feel like you're just another face in the crowd. If you've felt a bit of that or you just want to show that your business page is a force to be reckoned with, you can now

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