by Grant Pearce | Jul 14, 2015 | Social Media Marketing
Did you ever wonder how Facebook decides what to put in your News Feed and what to leave by the wayside? In Facebook’s own words, here’s a simple version of their system: “…we use ranking to order stories based on how interesting...
by Grant Pearce | Jul 14, 2015 | Social Media Marketing
In the next week or so, you may see the number of Likes on your Facebook business page fall slightly. I know what you’re thinking, the sky is falling, right? But, before you panic, let me explain why this is happening and why it’s actually a...
by Grant Pearce | Jul 13, 2015 | Social Media Marketing
Facebook recently released a really interesting tool for business pages that may help you appeal to your next potential clients. We’ll show you how to set it up and make your Facebook more focused than ever. This new tool is called Preferred Page Audience. It...
by Grant Pearce | Jul 11, 2015 | Social Media Marketing
It’s hard to imagine e-mail being replaced on a large scale, but Facebook has never backed down from a challenge. Recently, some Facebook business page owners have seen major enhancements in their Page Messaging menus that could make communications with clients...
by Grant Pearce | Jul 8, 2015 | Social Media Marketing
The answer is a very clear “maybe.” In marketing, everything should begin with consideration of your target market. If 95% of your target market barely knows how to use their smartphone, let alone Facebook, then maybe Instagram isn’t the place for...
by Grant Pearce | Jul 8, 2015 | Social Media Marketing
Many of us spend a lot of time on our desktops and laptops during the workday, especially when we’re checking up on our Facebook business pages. However, the people you want to reach are viewing your Facebook activity on their tablets and mobile phones more...