If you’re a real estate professional, you’re no stranger to acronyms: NAR, CTA, ROI, and more! But what about Customer Relationship Management, or better known as CRM? Implementing a CRM software as a part of your business is imperative to success when it comes to real estate. But why? Here are five key reasons why your real estate career can accelerate by the use of a CRM system.
Organize Your Information In A One-Stop Database
Real estate CRM systems can track copious amounts of data and business and advertising metrics while keeping everything organized and easy to use. If you’re a successful real estate agent, you likely have various lead generation streams coming from your website, social media platforms, direct mail campaigns, open houses, direct sphere of influence, online advertising, and more! Attempting to manage these lead generation sources within individual databases is not only inconvenient, but also awfully inefficient.
With the magic of a CRM, however, the ability to consolidate leads into one place makes it easy to collect, organize, and store information from so many various platforms. A bonus? You can simply look up a lead’s information through one platform instead of attempting to recall the original course or access individual databases.
Automate Your Tedious To-Do List
Long gone are the days of sacrificing a personal touch for the convenience of automation. When using a CRM, that tedious “happy closing day anniversary” email no longer requires scrolling through pages within your software looking for past clients, typing up an email to each one, and hitting send. With a CRM, you can simply craft these types of emails in advance, tell the software to send them on specific milestone dates, and trust the CRM to execute those tasks so you don’t have to worry about forgetting!
Communicate with Clients On-The-Go
Speaking of information organization, it’s strongly suggested to find a desktop AND mobile friendly CRM so you can access lead information on the go. As real estate professionals are typically out & about with showings, listing appointments, or open houses, having a mobile marketing solution definitely comes in handy. Utilizing a mobile phone to access your CRM gives you an incredibly powerful marketing tool directly in your pocket where you can promptly communicate with your leads & clients.
Manage Your Clients: Future, Present, and Past!
Having a ton of new leads has both its ups and downs. Of course, it’s a blessing as it means new business. But without careful & thoughtful organization, it’s possible to drop the ball while juggling multiple prospects and miss out on a great opportunity. Having the right CRM software in place will easily allow you to communicate with these leads on a regular basis, as well as automate the process of staying top of mind with them as they get closer to solidifying the deal.
You can also use a CRM to keep in touch with past clients. Although managing and cultivating potential clients is great, don’t forget about the individuals who have already utilized your services as well: your past clients. The NAR Profile of Home Buyers and Sellers told us that 88% of buyers said they’d use their previous agent the next time they went home searching, however only 12% actually DO utilize their previous agent’s expertise. Since the average person doesn’t conduct real estate transactions every day, several years could gap between home purchases, and their memory might be fuzzy on their experience with you. The solution? Stay top of mind with your past clients so they follow through with utilizing your expertise down the line.
Track the Success of Your Email Campaigns
If you’re overwhelmed with leads, sometimes it’s tempting to be ad hoc with your email marketing and just hope something lands. But the expression “if you can’t measure it, you can’t improve” rings true when it comes to emailing prospects. With a CRM, you’re able to transparently measure what does (and doesn’t) resonate with your leads, which gives you the ability to be more successful with your email marketing over time. Quality CRMs provide tons of analytics around click-through and open rates, as well as tons of other helpful insights for your business. After looking through the data for a specific email campaign or two, you can quickly figure out which types of emails work for your goals and you can toss the ones that aren’t performing. With a CRM, you’ll never have the headache of guessing your marketing effectiveness!
No matter how much experience one has in real estate, every agent can benefit from the use of a strong CRM platform. From organizing data, maximizing your time, and improving prospect communication, this powerful tool can make a huge difference in your success as a real estate professional. Of course, there are many more perks to using a great CRM beyond the aforementioned few, but these rise to the top when it comes to major benefits!
If you’re still considering whether or not using a CRM is for you, just ask yourself: Do you want to accelerate the growth of your business? If you answered “yes”, a key part of that will be contacting your leads with relevant information at the appropriate time. Simply said, this will be incredibly difficult to do efficiently without the use of a CRM. Did you know that Back At You provides clients with automated social media marketing and an all-in-one solution, designed to make companies more efficient, improve office communications, streamline operations, and reduce operating costs? And YES, that includes a top of the line CRM system! If you’re interested in learning more, simply email us at hey@backatyou.com .