Use Social Media To Close Your Listing Presentations
Let’s be honest: Most real estate professionals are saying the same things in their listing presentations by offering professional photography, virtual tours, postcards, and local newspaper ads. Although these assets are important, they’re nothing more than the industry minimum for getting the job done. So what can you bring to the table in order to remain competitive?...
Imagine this: You’re giving a listing presentation, and you’re able to tell the seller that within days of the property going on the market you will be able to showcase their home to hundreds (even thousands!) of local buyers that are not going to be found through the standard MLS system. After that, you’ll even be able to prove to your seller exactly how many people viewed and interacted with their listing, which tells them how hard you're working to get their home sold. How is this possible? Simple! Social media.
Not only does a strong social media presence help you win the web, but it also can help you win in listing presentations! Platforms like Facebook, Instagram, Twitter, and LinkedIn help get a listing in front of thousands of local, active buyers where they’re already spending tons of their time: in front of their digital screens. The best part? Social media allows you to market the listing to potential buyers without them having to perform a search for a particular city or house!
It’s also important to note that millennials (adults born between 1980 - 1995) are the largest pool of buyers currently on the real estate market, and will make up the majority of the workforce in 2020. They were the early adopters of social media and the first to embrace these online platforms as main sources of communication, and definitely don’t shy away from Facebook ads. In fact, research tells us that approximately 80% of millennials resonate with an online ad prior to making a purchase for that product or service.
Also remember: Over 50% of buyers find their house online before ever stepping foot inside of the property, and of those 90% still used an agent to make their purchase. Explain to the seller that running social media ads with their listing is essentially hosting a virtual open house and creates an opportunity to capture buyers through likes and comments. And a great bonus for you, the agent: Even if someone interacts with the ad but doesn’t make an offer on this specific property, you know they are potential future buyer!
If all of this seems overwhelming, Back At You allows for real estate professionals to easily and effectively advertise their listings to thousands of prospective buyers, all while being 100% compliant with fair housing laws. No need to stress over becoming a social media expert - that’s what we’re here for! Not only can we automate advertising your listings on social media, but we also provide a Listing Report that you can share with your seller to show them how hard you're working to promote their listing! Best of all, you can also use these Listing Reports in future listing presentations with prospective sellers.
Back At You is the only social media company that is an official partner of both the National Association of REALTORS®’ REALTOR Benefits® Program and a Facebook Marketing Partner with ad Technology and FBX specialties.
Back At You can alleviate your social media pains by providing tools to immediately amplify exposure of your brand, distribute engaging content, recruit top talent, and provide transparent analytics to measure the impact of our efforts! If you’re not using our full-service system yet, schedule a call today!