Goodbye Twitter, and hello … “X”?
Elon Musk is at it again! He’s taken Twitter and given it a complete makeover, rebranding it as X. This month, the Tesla founder made the big announcement, letting everyone know that X.com will now redirect to twitter.com, all of which is a part of his grand vision to bid farewell to the Twitter brand (including that iconic blue bird logo).
Since Elon Musk acquired Twitter for a whopping $44 billion in 2022, he’s been on a mission to change the social media platform and his historic fascination with the letter X appears to be a big part of that change. Back in 1999, the financial services company that eventually became PayPal started out as X.com, his aeronautics company is named SpaceX, and he’s already renamed Twitter’s parent company to X Corp. Even his son with Grimes, the music artist, has a very unique name – X Æ A-Xii, or just X for short. I guess you could say he really loves that letter.
So, what’s the deal behind this rebranding in the first place?
Well, this is just the beginning. Elon’s ultimate plan is to turn the platform into an “everything app” inspired by the likes of China’s WeChat, which can do it all: audio, video, messaging, payments, banking – you name it! According to the new CEO, Linda Yaccarino, the plan is to turn Twitter into the ultimate hub of unlimited interactivity. They want to create a global marketplace where people can exchange ideas, buy goods, offer services, and seize opportunities, all in one place.
Elon Musk envisions Twitter/X following a similar path to WeChat, but whether it’ll become the internet monolith he hopes for is yet to be seen. But hey, with Elon behind it, who knows what’s possible! We’ll be keeping an eye out for updates and changes happening to X, and will keep you updated on how this ambitious venture unfolds. The future of social media and global interaction might just be getting a whole lot more interesting.
Thankfully, Back At You is ready & equipped for any inevitable changes that are on the social media marketing landscape. Still feeling confused about how to make social media work for you? We’ve helped thousands of real estate pros be seen across social media and the web, start conversations with prospects, and so much more using technology. Email us at hey@backatyou.com to learn more!