Have you ever browsed online for a new handbag, watch, or pair of shoes only to see a digital advertisement for the exact same item the following day? If you answered “yes”, then you are already familiar with the power of web retargeting. Although the complexities of web retargeting are vast, in layman’s terms: A retargeted ad is a digital advertisement sent to someone who previously visited a website or clicked on a landing page for that exact product or service.
Web retargeting aggressively combats the age-old expression “out of sight, out of mind” when it comes to a person’s online shopping habits, and it can be a powerful tool for real estate professionals to leverage. For the majority of home buyers, visiting multiple real estate websites over a period of time is simply a part of the purchase process. Web retargeting helps you stay ahead of your competition by having previously-visited listing ads displayed across top social media platforms, news coverage websites, and more.
One of the greatest benefits of web retargeting is building brand awareness by repeatedly exposing interested people to your business and targeting potential customers who visited your website, but didn’t convert. With retargeting, you can remain top-of-mind for those leads until they’re ready to move forward in the decision-making process. Since retargeted ads are hyper-targeted, they tackle one of the biggest challenges in real estate marketing: getting qualified and ready-to-buy (or sell!) leads.
Not only can you retarget active listings to potential buyers, but we encourage you to share the listing website with the seller as well. They’ll be excited to see their listing advertised so extensively!
Running retargeted web ads may sound like a complicated process, but that’s why we’re here to help! Back At You’s new technology allows for retargeting and displaying listing advertisements in front of users who have visited your website or landing page without completing the relevant conversion information. Not only can you target potential buyers for their active listings via the world wide web, but also remain top-of-mind for leads in the awareness stage of the marketing funnel. Send us an email at hey@backatyou.com to learn more!