More Captivating Ads = More Attention For Your Brand

Instagram ads just got much more engaging. You can now create carousel ads that include multiple videos or a mix of videos and images. Take a look at this video for some examples:

Facebook Doubles Down on Live Video

Last week, Facebook announced a major expansion of their "Facebook Live" feature. This Periscope-inspired tool started out simply enough as a way for personal Facebook accounts to conduct a live stream from a smartphone. The tool was then expanded to allow Admins of business pages to launch these streams as well.

Facebook Messaging Update: Instant Replies

This morning we noticed a new feature on our Back At You Media business page. Facebook has given you the option to create an autoreply when someone sends your business page a private message. This new feature will eliminate the need to constantly monitor your business page inbox. The Instant Reply will assure

Sutton Realty + Back At You Media

On March 23rd, Back At You Media began a very exciting endeavor. We are pleased to announce that we've launched a partnership with Sutton Realty to become the official provider of social media marketing for their 6,000 members. This partnership provides free access to our Social Media Center for all agents and

How NOT to Use Twitter

As agents become more tech savvy and open to the world of social media marketing, there are sure to be some oversights, mistakes, and just a few head-scratchers. Luckily, you don't have to be one of those hiccups! Here's your guide to fitting in and excelling on Twitter...through a To DON'T list:

New Facebook Tool: Your Business Story

This morning, one of our esteemed Social Media Coaches noticed something new on a Facebook Business Page he manages:

Facebook Reactions: Life After Likes

Facebook users no longer have to choose between Liking and silence when it comes to reacting to content. Today Facebook made new "Reactions" available for everyone. If you've ever seen a post that you prompted a Love, Haha, Wow, Sad, or Angry reaction, you can now easily express that, and so can your Business

New Feature: Invite "Likers"

Ready for an easy way to increase your Page Likes? We've found a new tool that allows you to do just that!

Our Answer to Your Social Media Woes: #GuaranteedReach Packages

If you're a real estate professional using Facebook as a marketing platform, chances are you're seeing something pretty depressing after you post on your business page. Perhaps something like this...

Declining Reach and How to Combat It

If you’ve used Facebook as a marketing tool over the last few years, you may have noticed that it seems like your posts are being seen by less and less of your audience. Facebook has addressed this shift a few times and given their reasons for it. For example, they say that each Facebook user could potentially be

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