Why You Should Make Facebook the Center of Your Marketing

Remember when having a website became absolutely mandatory for, not only real estate agents, but for all businesses? Then, years later, everyone started creating a presence on Facebook. Now here we are in 2016, and Facebook has never been more important to the success of a small business. Your website used to be

3 Ways #GuaranteedREACH Turns Into Business

When we released our #GuaranteedREACH program last February we received an overwhelming amount of positive feedback from real estate professionals who had seen their organic reach on social media take a nosedive over the last year or so. The idea that they could put most of their social media marketing efforts on

What Separates Successful Agents and Not-So-Successful Agents on Social Media?

Social media is a place where real estate professionals can absolutely find success, but it's also very easy to get little-to-no return from social media marketing. So what separates the successful agents from the ones who aren't reaping any rewards? The majority of the time the difference in outcome is not a

Lead Inspector: Your Leads on (Legal) Steroids

If you're tired of receiving partial leads (address only) or leads with questionable contact info, we've got something new that you're going to love!

New Product: Single Property Websites

When you sync your listings in your Back At You Media Social Media Center, we make it very easy for you to post them to Facebook, Twitter, and LinkedIn. We make these listing posts look professional and allow you to customize them so that they're perfect, but that's not the end of the story! When interested users

More Captivating Ads = More Attention For Your Brand

Instagram ads just got much more engaging. You can now create carousel ads that include multiple videos or a mix of videos and images. Take a look at this video for some examples:

Facebook Doubles Down on Live Video

Last week, Facebook announced a major expansion of their "Facebook Live" feature. This Periscope-inspired tool started out simply enough as a way for personal Facebook accounts to conduct a live stream from a smartphone. The tool was then expanded to allow Admins of business pages to launch these streams as well.

Facebook Messaging Update: Instant Replies

This morning we noticed a new feature on our Back At You Media business page. Facebook has given you the option to create an autoreply when someone sends your business page a private message. This new feature will eliminate the need to constantly monitor your business page inbox. The Instant Reply will assure

Sutton Realty + Back At You Media

On March 23rd, Back At You Media began a very exciting endeavor. We are pleased to announce that we've launched a partnership with Sutton Realty to become the official provider of social media marketing for their 6,000 members. This partnership provides free access to our Social Media Center for all agents and

How NOT to Use Twitter

As agents become more tech savvy and open to the world of social media marketing, there are sure to be some oversights, mistakes, and just a few head-scratchers. Luckily, you don't have to be one of those hiccups! Here's your guide to fitting in and excelling on Twitter...through a To DON'T list:

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