by Grant Pearce | Jul 15, 2015 | Social Media Marketing
This morning, as I drove through a foggy Los Angeles morning, I came to a stoplight and looked to my right. There was a small sign stuck in the ground that had a text URL about home values on the left (something like GetHomeValues.com) and a QR code on the right. This...
by Grant Pearce | Jul 14, 2015 | Social Media Marketing
Did you ever wonder how Facebook decides what to put in your News Feed and what to leave by the wayside? In Facebook’s own words, here’s a simple version of their system: “…we use ranking to order stories based on how interesting...
by Grant Pearce | Jul 14, 2015 | Social Media Marketing
In the next week or so, you may see the number of Likes on your Facebook business page fall slightly. I know what you’re thinking, the sky is falling, right? But, before you panic, let me explain why this is happening and why it’s actually a...
by Grant Pearce | Jul 13, 2015 | Social Media Marketing
Facebook recently released a really interesting tool for business pages that may help you appeal to your next potential clients. We’ll show you how to set it up and make your Facebook more focused than ever. This new tool is called Preferred Page Audience. It...
by Grant Pearce | Jul 11, 2015 | Social Media Marketing
It’s hard to imagine e-mail being replaced on a large scale, but Facebook has never backed down from a challenge. Recently, some Facebook business page owners have seen major enhancements in their Page Messaging menus that could make communications with clients...
by Grant Pearce | Jul 8, 2015 | Social Media Marketing
The answer is a very clear “maybe.” In marketing, everything should begin with consideration of your target market. If 95% of your target market barely knows how to use their smartphone, let alone Facebook, then maybe Instagram isn’t the place for...
by Grant Pearce | Jul 8, 2015 | Social Media Marketing
Many of us spend a lot of time on our desktops and laptops during the workday, especially when we’re checking up on our Facebook business pages. However, the people you want to reach are viewing your Facebook activity on their tablets and mobile phones more...
by Grant Pearce | Jul 6, 2015 | Social Media Marketing
A change you already should have made is now imperative… The advantages of a mobile-friendly website have been apparent for some time now, but starting about a week ago (April 21st), Google is making mobile-friendliness an absolute necessity....
by Grant Pearce | Jul 5, 2015 | Social Media Marketing
Purchasing “fake Likes” for your Facebook business page has never really been a good idea for a number of reasons, but these days Facebook has made it more than a bad idea, they’ve made it almost impossible. The smart men and women working at...
by Grant Pearce | Jul 2, 2015 | Social Media Marketing
As you might guess, here at Back At You Media spend a considerable part of our day talking with real estate agents. One of the first things I learned when I began working here is that real estate agents are extremely busy people with extremely fluid schedules....
