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SHOWCASING YOUR “VOICE” ON FACEBOOK

In the business world, companies focus a lot of effort on differentiation, the things that make them different than the competition. The real estate space is chock full of competition which makes your differentiation even more vital. Potential clients want to work...

QR CODES: HOLD YOUR SCAN-ABLE HORSES

This morning, as I drove through a foggy Los Angeles morning, I came to a stoplight and looked to my right. There was a small sign stuck in the ground that had a text URL about home values on the left (something like GetHomeValues.com) and a QR code on the right. This...

FACEBOOK UPDATE: NEWS FEED CONTROLS

Did you ever wonder how Facebook decides what to put in your News Feed and what to leave by the wayside? In Facebook’s own words, here’s a simple version of their system: “…we use ranking to order stories based on how interesting...

FACEBOOK LIKES: FOR ONCE, LESS IS MORE

In the next week or so, you may see the number of Likes on your Facebook business page fall slightly. I know what you’re thinking, the sky is falling, right? But, before you panic, let me explain why this is happening and why it’s actually a...