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IS INSTAGRAM WORTH YOUR TIME?

The answer is a very clear “maybe.” In marketing, everything should begin with consideration of your target market. If 95% of your target market barely knows how to use their smartphone, let alone Facebook, then maybe Instagram isn’t the place for...

HOW GOOD DO YOU LOOK ON MOBILE?

Many of us spend a lot of time on our desktops and laptops during the workday, especially when we’re checking up on our Facebook business pages. However, the people you want to reach are viewing your Facebook activity on their tablets and mobile phones more...