Are you looking for an effective and organized way to convert your buying and selling prospects into loyal clients? Implementing a strategic use of Actions Plans can be an incredible way to stay top of mind with your leads while keeping you organized.
But, what are “Action Plans” anyway? Well, BusinessDictionary.com defines an Action Plan as a “sequence of steps that must be taken for a strategy to succeed”. For real estate professionals, this would be crafting a series of events that includes email marketing, drip campaigns, and follow up reminders that help you manage your schedule and client communications. Action Plans are particularly important when things get busy, as they are essentially designed to be quick reminders to communicate and stay connected to your pipeline. Unlike the real estate agents who only foster their leads when they have free time, agents who implement a structured routine can convert those leads on a more predictable and regular basis.
Today, let’s talk about why using Action Plans on a regular basis can critically improve your lead follow up strategy:
1. Statistically speaking, our minds are not very good at maintaining large social networks and can only manage about 150 relationships at a time without dropping the ball. With real estate, however, consistently building your sphere of influence above that number is an important goal to uphold if you want to grow your business. Sticking to your Action Plan list can ensure you’re staying top of mind with a much larger audience, thus expanding your reach.
2. As many real estate professionals know, the average time frame for someone buying a new home is between every 6 to 10 years. However, the average real estate agent only stays in the industry for 8 years. This means, many real estate professionals aren’t staying with their career until a previous buyer makes a second purchase. This is why Action Planning is critical to having a successful follow up strategy and continuing to build long lasting relationships.
3. Multiple studies by different market research companies concluded that 80% of transactions occur after at least five follow-ups. Unfortunately, many real estate agents stop following-up after the first attempt. With that in mind, what strategies are you currently using to ensure regular, meaningful contact so that you ultimately win their business and loyalty? Action Plans allow you to continually follow up beyond an initial conversation, and keep you on pace to inevitably get that “yes!” from your leads.
4. In the crazy world of real estate, it’s so easy to be distracted or to lose sight of where you’re heading when you’re being pulled in 100 different directions. Taking the time to organize your daily “to-do” list is an essential way to help real estate professionals focus and make better, more thoughtful decisions. Implementing Action Plans can empower you to run your business without it running you.
No matter how much experience an agent may have, the use of Action Plans can make a huge difference in the success and organization of a real estate professional. Did you know that Back At You provides clients with easy-to-use action plans, automated social media marketing, AND an all-in-one solution designed to make companies more efficient, improve office communications, streamline operations, and reduce operating costs? If you’re interested in learning more, simply email us at hey@backatyou.com .