Back At You officially announces the release of new Virtual Open House technology for real estate professionals which aims at safely increasing open house attendance all while navigating the social distancing restrictions that halted previously customary in-person tours. Integrated seamlessly within Back At You’s Social Media Center, the new Virtual Open House tool allows for human connectivity to extend far beyond our physical location where practicing social distancing and talking real estate don’t have to be mutually exclusive concepts. Although local & statewide stay-at-home orders necessitate this feature in the short term, agents who prefer broadening their reach beyond physical proximity can utilize Back At You’s Virtual Open House feature in the long term as well.
Back At You’s feature modernizes the open house process by allowing users to schedule a live stream using Zoom, Google Hangouts, Facebook, YouTube, or the online communication service of their choice to host an online walkthrough of the listing. In addition to a live stream option, Back At You clients can also schedule virtual pre-recorded open houses by providing a URL of a previously recorded tour.
“Upon launch, we had over 300 virtual open houses scheduled within Back At You’s platform, which shows agents’ eagerness to use technology in adapting to this ‘new normal’,” says Eric Gaygeshian, COO and Co-Founder of Back At You. “Our goal is to empower our clients with the most timely and relevant software in today’s climate, and giving them the ability to host a virtual open house is a great addition to our platform.”
Beyond navigating the physical distancing that COVID-19 requires, the implementation of Back At You’s Virtual Open House technology creates a more malleable open house landscape for the future. Hosting virtual open houses allows for agents to be more flexible with clients’ needs, and presents a valuable option for out-of-town buyers who may be relocating and unable to physically tour properties. Looking ahead, Back At You’s Virtual Open House feature will be instrumental in how real estate agents acquire buyer leads and sell active listings. With Millennials making up the largest workforce generation in the United States and the largest share of home buyers at 38 percent, this new feature caters to younger generations that prefer to view listings digitally.
In addition to this new release, Back At You provides clients with automated social media marketing and an all-in-one solution, designed to make companies more efficient, improve office communications, streamline operations, and reduce operating costs.
About Back At You
Back At You offers best-in-class technology for both enterprise clients and individual agents and brokers. The company’s dedication to real estate and technology has earned it awards from the National Association of REALTORS® as one of the top real estate technologies in the world, Red Herring as a Top 100 technology company in North America and from Facebook as an Official Facebook Marketing Partner. For more information on Back At You, visit www.backatyou.com or email at hey@backatyou.com.