Social media has evolved immensely over the last decade. What used to be centered around chatting with your pals, now has become a goldmine for finding potential clients. With nearly 5 billion people worldwide on social media, engagement levels are sky-high, making it an excellent medium for marketing almost any kind of business – but ESPECIALLY for real estate!
A recent NAR tech survey says that social media ranks highest when it comes to providing the highest quality of leads. And we aren’t surprised! One of its great advantages is how accessible and measurable it is. But how do you actually generate leads using social media? Let’s talk:
Leverage Social Proof
Keep an eye on social media platforms, emails, and even text messages where clients often share their feedback. Request testimonials from happy clients in the form of written content, videos, and more. Once collected, feature these testimonials and reviews in your posts to build credibility and earn the trust of potential customers!
Use Lead Magnets
If you’re unsure what a “lead magnet” is, it’s essentially a tool that attracts leads by offering something valuable in exchange for their contact information! For real estate professionals, this could be a downloadable PDF full of tips for first-time home buyers, a free home valuation for potential sellers, moving checklists, and more!
Targeted Ads
Social media (whether you love it or hate it) has become a pay-to-play marketing strategy. As social media networks focus more and more on increasing ad revenues, it’s very clear they don’t want you to reach your target audience for free … or, at least, not easily. Thankfully, social media advertising is one of the most cost-effective marketing tools at your fingertips! Only a few dollars added to your social media marketing budget can get those eyeballs on your content.
Utilize Retargeted Ads
One of the greatest benefits of web retargeting is building brand awareness by repeatedly exposing interested people to your business and targeting potential customers who visited your website but didn’t convert. With retargeting, you can remain top-of-mind for those leads until they’re ready to move forward in the decision-making process. Since retargeted ads are hyper-targeted, they tackle one of the biggest challenges in real estate marketing: getting qualified and ready-to-buy (or sell!) leads.
Create Referral Campaigns
Take advantage of the power of word-of-mouth on social media. Incentivize your followers to refer your products or services to others, generating organic reach and expanding your customer base.
Add a Human Touch
Authenticity goes a long way. Because in real estate, it’s not just about the beautiful homes, but rather about the people that occupy them! Do you go to a specific coffee shop before listing presentations? Or do you utilize a certain bakery’s goodies for your open houses? Maybe a local car wash helped get your whip polished and ready for a day of showings? Film a video showcasing your favorite local hot spots, and tag them when you post! More likely than not, they’ll love your shoutout and repost your content.
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Social media offers abundant opportunities for real estate. To grow your business and generate more leads, make the most of social media platforms and the conversations happening there. Engage with your target audience where they spend their time, and watch your business thrive!
Still feeling confused about how to make social media work for you? We’ve helped thousands of real estate pros be seen across social media and the web, start conversations with prospects, and so much more using technology. Email us at hey@backatyou.com to learn more!