Tired of manually pulling market stats for every client and lead? Ready to position yourself as the undeniable local market expert without spending hours on research? Back At You has some exciting news!
Today, we are thrilled to announce the launch of our new Market Watch feature, now live in your Back At You platform! This isn’t just another tool; it’s your new secret weapon for sending valuable, data-driven insights to your contacts automatically, making you the go-to source for real estate trends.
What is Market Watch?
Market Watch is Back At You’s powerful new tool that allows you to send scheduled, automatic emails to your contacts and leads. These emails are filled with real-time market statistics, trends, and valuable insights on specific areas that you customize for each recipient.
The data is drawn from our comprehensive central listing database, which integrates information from multiple MLSs across various regions. This ensures your clients receive timely and accurate updates, empowering them with the latest market intelligence.
All the market statistics, like total active listings, median selling price, and average days on market, are calculated based on activity from the past 30 days within the selected area.
How It Works: Your New Automated Assistant
Getting started with Market Watch is simple and gives you complete control over the content you share.
- Create Your Market Watch: Simply go to the Neighborhood Notify tab on your left-hand menu and select Market Watch to get to your dashboard. Then, click +Create Market Watch to begin. You can set the market criteria by either drawing a specific area on a map or by selecting a general area like a city or postal code.
- Customize Your Message: You can customize your Market Watch with a clear subject line and even toggle on or off the information you want to include. You can even hover over the question mark icon to see what that information includes. This ensures every email is exactly what you want to share.
- Set Your Schedule and Recipients: Choose how often you want the emails to send from the Delivery Schedule drop-down menu. Then, add recipients from your CRM by selecting specific contact tags or individual contacts.
- Launch and Track: Once everything is set, you can either save it as a draft or choose Create & Start Sending to activate it. Best of all, you can view the stats of each Market Watch on your dashboard to see how well they are performing with your recipients.
The Benefits: Why Market Watch is a Game-Changer
- Become the Local Expert, Effortlessly: Provide your clients and leads with timely, accurate market insights without the manual work.
- Stay Top-of-Mind: Keep your brand front and center with consistent, valuable communication that positions you as a trusted advisor.
- Win More Business: Use data-driven emails to reignite conversations with past clients and turn new leads into active buyers and sellers.
- Full Customization: Tailor the data to your clients’ specific interests, ensuring they get the most relevant information.
Get Started Today!
The new Market Watch feature is live and ready for you to use. Log in to your Back At You platform now, go to the Neighborhood Notify tab, and start creating your first Market Watch to instantly elevate your client communication and supercharge your business.