In an industry where time, talent, and technology are everything, brokerages face more pressure than ever to streamline operations, recruit top agents, and maintain profitability. That’s why Back At You partnered with T3 Sixty, one of real estate’s most trusted consulting firms, to study how our technology impacts real brokerages.
The results? A clear message: modern brokerages that leverage integrated, automated solutions like Back At You are better equipped to grow, scale, and stay competitive. (Read the full guide here.)
What the Study Found
T3 Sixty interviewed 12 medium to large brokerages using the Back At You platform. The goal was to assess real-world results in areas like agent adoption, recruiting, retention, and profitability.
Here are the top takeaways:
Back At You Agent Adoption: 3x Higher Than Industry Averages
One of the biggest challenges for brokerages is getting agents to actually use the tech provided to them. While typical marketing platform adoption rates hover around 10–15%, Back At You users reported adoption rates as high as 90%.
Why?
- Intuitive automation makes setup quick and hands-free
- A Canva-like Design Studio simplifies flyer and ad creation
- Powerful content tools post listings and videos automatically
As one 700-agent brokerage put it, “That kind of adoption is massive for us.”
Recruiting & Retention: A Competitive Edge
Back At You’s automation and branding tools are helping brokerages not only recruit but retain top-performing agents. Brokerages report:
- Increased agent satisfaction and reduced burnout
- More effective recruiting conversations with tech-savvy prospects
- Concierge-level service that scales with ease
Agents want tools that work for them, not ones that require more work. With Back At You, brokerages are offering a powerful value proposition right from day one.
Profitability: Streamlined Tech, Leaner Teams, Bigger Gains
Fragmented tech stacks cost time and money. Brokerages using Back At You reported significant cost savings and improved profitability by consolidating marketing, front office, and back office tools.
Highlights include:
- Transaction coordinators managing up to 1,200 agents with ease
- Streamlined workflows that give marketing managers 10 days/month back
- Centralized dashboards that replace multiple platforms
One brokerage leader shared:
“My back office has never been so compliant and efficient. I am definitely saving money.”
Recognized Innovation: Back At You on the T3 Sixty Tech 200
Back At You was recently honored with placements across multiple categories on the prestigious T3 Sixty Tech 200 list, which highlights the most innovative tech companies in real estate. This recognition reflects our ongoing commitment to empowering brokerages with solutions that drive real-world impact.
The Takeaway: The Future of Brokerage is Integrated
The days of juggling disconnected tools are over. If you want to:
- Increase agent adoption
- Stand out in recruiting
- Boost profitability
- Run leaner, more efficient operations
…it’s time to rethink your tech stack.
At Back At You, we’re not just another tool. We’re your all-in-one platform for modern real estate success.
Download the full T3 Sixty white paper, “Unlocking Brokerage Potential: How Back At You Fuels Growth and Profitability in the Modern Brokerage”, and see exactly how firms are leveraging automation to transform their operations.