by Grant Pearce | Feb 8, 2016 | Facebook Marketing
If you’ve used Facebook as a marketing tool over the last few years, you may have noticed that it seems like your posts are being seen by less and less of your audience. Facebook has addressed this shift a few times and given their reasons for it. For...
by Grant Pearce | Jan 27, 2016 | Social Media Marketing
By now, hopefully we can all agree that social media is no longer just for kids. Over the last five years, social media use by people over the age of 30 has grown significantly, and real estate professionals who have dedicated resources to social media marketing...
by Grant Pearce | Jan 21, 2016 | Facebook Marketing
If you’re interested in adding Facebook advertising to your marketing mix, you may be a bit overwhelmed by the number of campaign options. The good news is, if you’re just getting started with Facebook ads, there’s no need to run before you crawl. In...
by Grant Pearce | Jan 11, 2016 | Social Media Marketing
Social media marketing is still a relatively new way to reach your target audience, particularly in the real estate industry. Due to this lack of familiarity, many agents and brokers aren’t quite sure what parts of social marketing are vital and which parts...
by Grant Pearce | Dec 21, 2015 | Facebook Marketing
Last week, Facebook quietly started testing a new service similar to Yelp which you can check out here: Facebook Services. I highly encourage you to search for Real Estate Agents in your area and take a look at where your page shows up in the results. As you...
by Grant Pearce | Dec 18, 2015 | Facebook Marketing
Remember a few weeks ago when I mentioned that it had become much easier to be Facebook Verified? (In case you missed it…) And perhaps you heard that Facebook was experimenting with live video streaming, but it was only available to celebrities. Well as of...
by Grant Pearce | Dec 1, 2015 | Social Media Marketing
In real estate, your personal brand is of the utmost importance; clearly that’s not breaking news to any of you. Another obvious statement: It’s always important to have measurable return on your marketing investments. So, the question becomes,...
by Grant Pearce | Nov 2, 2015 | Social Media Marketing
Video has cemented itself as a part of real estate marketing, and it’s becoming increasingly important as time goes by. Though getting started with video may seem like a daunting and/or pricey task, that doesn’t have to be the case! Here are some...
by Grant Pearce | Oct 19, 2015 | Facebook Marketing
You may be wondering how you can set yourself apart on social media. Nowadays, many agents are creating a presence on social media and it can feel like you’re just another face in the crowd. If you’ve felt a bit of that or you just want to show that your...
by Grant Pearce | Oct 5, 2015 | Facebook Marketing
We’re not breaking any news by saying that Organic Reach on Facebook has fallen considerably. That’s the reality, and while engagement can significantly increase reach, the Facebook world seems to be moving toward a pay-to-play platform for...
