If you work in real estate, it’s likely that you’ve heard a lot of buzz this week about Fair Housing Act violations on social media. Of course, fair housing laws apply to all kinds of marketing including newspapers, magazines, postcards, etc… but lately, online platforms like Facebook seem to be the hot topic for
There are a lot of people on social media… and I mean a LOT. In fact, there are so many people on social media that experts estimate the number of users to exceed three billion (aka, one third of the global population) by the year 2021! Holy smokes.
As many of us know by now, social media provides doors, visibility, and engagement that real estate agents cannot access with any other marketing medium. With a tumultuous 2018 behind us, what lies ahead when it comes to our beloved social networks and marketing strategies to capitalize on their impact?
Facebook introduced suggested messages for visitors to your Page awhile ago, but recently they made them customizable (which is way more valuable!) Here's how to change these suggested messages to perfectly fit you!
Sometimes Facebook makes changes that leave us scratching our heads and sometimes they make changes that make us want to stand up and applaud. This update is one of the latter.
As you may have heard, the Department of Housing and Urban Development is cracking down on Facebook and their advertising platform to make sure that advertisers aren't able to use their platform to discriminate against any protected groups in the housing realm. In fact, more than 5,000 ad targeting options are
Facebook recently announced some changes coming to their Business Pages. Here are the big ones you need to know!
Twitter recently reorganized their news section on their mobile app, getting rid of the Moments tab and placing moments within the new Explore tab. Twitter has also used this opportunity to relegate organic content and attempt to raise their advertising revenues. Now, the first two times users visit the Explore
Facebook recently announced additions to their Business Pages that aim to improve transparency. First, a new section on each Page will allow users to look up general information such as the creation date of the Page and any name changes since its’ creation. In addition, there will be a separate section where
The power of Facebook ads should be harnessed by every broker across the country. Not sure where to start? Take advantage of these three ad types and grow from there.