In real estate, marketing is all about building relationships and presence in your community, and print marketing is an effective way to do just that. In addition to our real estate digital focus, postcards give clients, and prospective homebuyers and sellers, something tangible—something they can hold on to, showing them that you’re invested in their experience. With Back At You’s enhanced postcard tools, creating and distributing eye-catching postcards has never been easier or more flexible.
Here’s a quick guide to making the most of our new postcard platform.
1. Why Postcards? The Benefits of Print in Real Estate Marketing
Postcards not only help build a local presence, but they also offer a memorable way to showcase properties to potential buyers and demonstrate your real estate marketing efforts to sellers. Imagine your clients’ reactions when they see a beautifully designed postcard featuring their home, delivered right to their neighbors’ mailboxes. It reinforces your commitment, and increases your brand’s exposure in a competitive market.
2. What’s New in the Back At You Postcard Experience?
Back At You’s real estate postcard platform simplifies the process of creating, customizing, and distributing branded postcards. Here are the core features:
Customizable Design Options: You can create custom postcards from scratch or personalize ready-made templates directly within Design Studio (think Canva of Real Estate) — our real estate-specific design tool. This means that you can align postcards with your brand’s look and feel.
Templates for Consistency: Brokerage admins can create default postcard templates that maintain brand consistency across their brokerage for all agents, while agents retain the ability to customize their postcards with their headshot, contact info, and more.
Save for Future Use: Completed postcard designs can be saved, making future orders easy and consistent.
3. Ordering Your Postcards
Ordering postcards is simple, now with two flexible delivery options:
Target 360° Delivery: This feature delivers postcards to the closest homes around a selected address, maximizing exposure to the local community.
CSV Contact Upload: For a more personalized approach, upload a CSV file with specific addresses to target contacts from your book of business.
After placing your order, you can monitor progress and estimated delivery through the Print Order Dashboard, giving you full visibility into the status of your marketing campaigns.
4. How to Get Started
For Custom Postcards: Head to Design Studio, where you can create a postcard from scratch, or select an existing template. Use the variety of fonts, colors, and imagery to make it unique to your brand.
For Ordering: Choose between Target 360° or CSV upload. Select a postcard size, and finalize your delivery preferences before placing your order.
Ready to Upgrade Your Print Marketing?
With our new real estate postcard options, you can increase your brand’s exposure, while you help clients, and prospective buyers and sellers, feel more confident and excited about their journey with you. Start using Back At You’s real estate marketing tools today to strengthen your brand, grow your listings, and make a lasting impression on your community!
To dive deeper into this incredible real estate marketing feature, check out this video: