Back At You is proud to announce that the videos we post to Instagram are now all Reels! This update helps our real estate agents populate the Reels section of their Instagram profiles without any extra effort from them. These videos are posted automatically thanks to our integration with Instagram, and it’s all managed within Back At You’s SocialBAY.
A study conducted by both Google and the National Association of REALTORS® reveals that 85 percent of buyers and sellers prefer working with a real estate agent who has video marketing. These days, much of video marketing takes place on social media, and Instagram Reels are a large chunk of that space. Rather than manually posting video content to YouTube, Instagram, Facebook, and Twitter, Back At You clients can post to all platforms with just one click. Our Reels integration includes our automated Listing Videos as well as engaging, educational video content.
According to Instagram, 91% of active Instagram users watch videos on the platform every week. And thanks to a study from Conviva, we know that Reels get more engagement than standard Instagram Videos.
For the uninitiated, Instagram Reels are 15- to 60-second videos shared with one’s followers. Since their launch in 2020, Reels have become a powerful marketing tool for brands and businesses. The fact that Reels are featured on Instagram’s Explore tab makes them especially valuable because it means you can reach people who may be interested in your content but not yet following you.
“Videos are what buyers and sellers want to see. Videos get more engagement, look more professional, and set agents apart from one another,” says Eric Gaygeshian, COO and Co-founder of Back At You.
Real estate professionals can use Reels to create all kinds of content, from showcasing their services to demonstrating how-to tutorials or behind-the-scenes glimpses of their businesses. Reels can also be used to showcase your personality and connect with followers on a more personal level. By sharing these sorts of videos, you can build a stronger connection with your audience and gain new followers.
In addition to this new release, Back At You provides automated social media marketing, and an all-in-one solution designed to make companies more efficient, improve office communications, streamline operations, and reduce operating costs.
About Back At You
Back At You is the premier marketing, website, CRM and back-office technology solution for real estate brokerages. The Company’s three products, Social BAY, Connection BAY and Financial BAY, provide all size brokerages and their agents with a seamless marketing, back-office or all-in one technology solution. The company’s dedication to real estate and technology has earned it awards from the National Association of REALTORS® as one of the top real estate technologies, Inc 5000, Red Herring as a Top 100 technology company in North America and the World, and from Instagram and Facebook as an Official Marketing Partner.
For more information on Back At You, visit www.backatyou.com or email at partners@backatyou.com.