Facebook Update: News Feed Controls
"...we use ranking to order stories based on how interesting we believe they are to you: specifically, whom you tend to interact with, and what kinds of content you tend to like and comment on."
Pretty straightforward, right? Well, Facebook decided that system was good, but not perfect, so they put more power in the hands of every individual user. This video explains it pretty well:
So, what does this all mean to you? It means that, if you can get your followers to tell Facebook that they want to see your posts, your organic reach is going to skyrocket. Depending on how important this is to you (it should be pretty important), you can do anything from posting this video on your Facebook page and encouraging your followers to indicate that they want to see more of your posts, or you could even do an e-mail blast with this video and prompt people that way...or both! (Here's the video link by the way: https://vimeo.com/132961281).
Whatever strategy you choose to convince Facebook users to run through this quick settings change for you, it'll be worth your while because it will result in a lot more eyeballs on your posts, and as we know, this is vital to your success.