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The Balance Between Authenticity and Automation in Real Estate Marketing

The Balance Between Authenticity and Automation in Real Estate Marketing

In today’s real estate world, being authentic is everything. Buyers and sellers want to work with someone they trust—someone who feels real, relatable, and knowledgeable. But let’s be honest: running a successful real estate business requires more than just being...
Is TikTok Getting Banned? What Real Estate Pros Need to Know About Social Media Resilience

Is TikTok Getting Banned? What Real Estate Pros Need to Know About Social Media Resilience

In recent months, and especially the last few days, the question on everyone’s mind has been: Is TikTok getting banned? As lawmakers debate the platform’s future, with a decision coming on January 19th, its millions of users—including many real estate...