Instagram just dropped some big hints about where things are headed in 2025, and if you’re in real estate, this matters a lot. Adam Mosseri, Head of Instagram, recently shared what the platform is focusing on this year — and spoiler alert: it’s all about helping creators (aka YOU) grow and be discovered.
So what does that mean if you’re using Instagram to build your real estate brand?
Let’s break it down.
🚨 What’s New on Instagram in 2025?
Mosseri made it clear: Instagram is doubling down on discovery and creator growth. That means the platform wants more people to find and follow you—not just the ones who already know you exist.
Here’s what’s getting attention:
- Search & Recommendations Are Getting Smarter
Instagram wants to surface your content to new people more often, especially through Explore and suggested Reels. That’s great news if you’re trying to build your audience. - Video (Still) Rules
Reels aren’t going anywhere. Instagram will continue prioritizing video, especially short-form content that keeps people watching. - The Algorithm Is Evolving (Again)
Expect more changes to what’s shown in feeds—favoring content that keeps people engaged. Instagram wants people to feel “seen,” so content that gets strong reactions (comments, shares, saves) will rise to the top.
What Back At You Is Doing Behind the Scenes
We’re already making moves to keep your content aligned with these changes—without you lifting a finger. Here’s what’s in the works:
- Smarter, On-Trend Captions
Expect captions that are more aligned with what’s trending, and will enhance Instagram search options. - Refreshed Video Templates
Our new video designs look and feel more like Reels people actually watch. We’re cutting the fluff and keeping it engaging. - More Content Variety
We’re adding even more balance to your posts—all aligning with what is trending on Instagram—all automated for you. - Keeping Your Feed Fresh
Remember how we said search and recommendations are getting smarter? This means posting on your feed is more important than ever! Instagram needs that content to optimize how they search. We will keep an active feed for you so there’s greater opportunity to get discovered by people who haven’t met you yet.
We’re nerding out over these updates so you can stay focused on selling homes, not chasing algorithms!
💡 Want to Boost Engagement Even More? Try These 3 Simple Moves:
Even though we’ve got your daily content covered, a little personal touch can go a long way. Here are three easy things you can do that Instagram loves:
- Record a Quick Video (Yes, You!)
Post a short selfie video saying “Here’s what’s happening in real estate this week” or share a quick tip. You’d be surprised how far a 10-second clip can go. - Engage Locally
Spend 5 minutes a day commenting and engaging with posts from local businesses. This helps Instagram know you’re active—and helps real people see you. - Use Stories to Keep It Real
A “behind-the-scenes” peek at your day or a fun poll (“Would you buy this house?”) builds connection fast. And the best part? Stories don’t have to be perfect.
Bottom line: Instagram’s 2025 updates are all about growth—and with Back At You’s automation doing the heavy lifting (plus a little extra magic from you), your brand is set to shine this year.
Let us know if you want help creating more video, boosting engagement, or just want to chat strategy—we’re always here for you. 💬