Spring is prime time for real estate! 🌸 Buyers are eager, sellers are motivated, and the market is buzzing with activity. But in a competitive season like this, standing out is everything—and that’s where social media becomes your best friend.
If you’re ready to attract more buyers and sellers, generate quality leads, and close more deals, your social media strategy needs to be on point. So let’s break down exactly how to use social media to your advantage this spring selling season!
1️⃣ Pick the Right Social Media Platforms
Not all social platforms are created equal for real estate, so it’s important to focus on the ones that actually move the needle:
📲 Instagram & Facebook: Perfect for showcasing listings, engaging with followers, and running targeted ads. (and if you haven’t read about the new IG changes, you can view a recap here!)
📹 TikTok & YouTube: If video marketing is your thing (and it should be), these platforms are gold for building trust and brand awareness.
🤝 LinkedIn: Great for networking, connecting with referral partners, and establishing credibility in the industry.
Pro Tip: Don’t spread yourself too thin. Pick 2-3 platforms where your audience is most active and go all in!
2️⃣ Post Content That Actually Gets Engagement
Social media isn’t just about posting listings (because, let’s be honest, that gets boring fast). It’s about providing value, sparking conversations, and building trust with your audience.
Here are some easy content ideas that actually work:
🔥 Just Listed/Sold Homes – Showcase your latest deals with high-quality photos, reels, or before-and-after staging transformations.
📊 Market Updates & Trends – Give quick insights on home prices, interest rates, and what’s happening in the local market.
💡 Homebuyer & Seller Tips – Answer common questions like “Is now a good time to buy?” or “How do I get my home ready to sell?”
🎥 Behind-the-Scenes – Give a sneak peek into your day-to-day as an agent. It makes you more relatable!
🙌 Client Success Stories & Testimonials – Share wins from your happy clients to build social proof.
Pro Tip: Back At You can automate this! Learn how.
3️⃣ Use Video to Boost Engagement & Build Trust
Video is the secret weapon of social media marketing. Why? Because it stops the scroll, builds trust faster, and gets way more engagement than static posts.
Here’s how to incorporate more video without overcomplicating things:
🎥 Instagram Reels & TikToks: Show off listings, answer FAQs, or share quick homebuying tips.
🏡 Live Walkthroughs: Stream a quick tour of a home and answer questions in real time.
📹 Stories: Share day-to-day moments, client wins, or market insights in short clips.
Pro Tip: You don’t need fancy equipment! A smartphone, good lighting, and a little confidence are all you need to create engaging videos.
4️⃣ Run Targeted Social Media Ads (Because Organic Reach Only Goes So Far)
Let’s be real—organic reach on social media isn’t what it used to be. That’s where paid ads come in handy. A well-targeted Facebook or Instagram ad can get your listings and brand in front of the exact audience you want to reach.
With social media ads, you can:
🎯 Target buyers & sellers in your area based on location, income, interests, and more.
🔄 Retarget website visitors who have already checked out your listings or services.
📩 Generate high-quality leads through lead capture forms or landing pages.
Pro Tip: Even a small budget (think $5-$10/day) can make a huge difference in lead generation. AND…we can do this for you, too!
5️⃣ Automate & Schedule Your Content to Stay Consistent
We get it—you’re busy selling homes. But consistency is key when it comes to social media. Luckily, there are tons of automation tools that make staying active on social media way easier.
With tools like Back At You’s social media automation, you can:
✔️ Auto-post your listings to social media (no more manual uploads!).
✔️ Get pre-scheduled content so consistency is never a problem.
✔️ Use our Design Studio for branded templates to give you a polished, professional look.
Set it and forget it, so you can focus on what you do best—closing deals.
Time to Make This Your Best Spring Selling Season Yet!
If you’re not using social media to its full potential, you’re leaving leads on the table. But with the right strategy, you can attract more clients, build a strong brand, and ultimately close more deals—without spending hours glued to your phone.
So, which of these tips are you trying first?
P.S. – Take the guesswork out of social media marketing so you can save time, generate more leads, and focus on closing deals. Click here to see how we make your life easier and your business stronger! 💪📲