3 Things to Remember in Social Media Marketing
I'm sure you've heard it more times than you care to remember, but social media marketing is vital to the success of most of today's businesses. However, a blanket marketing strategy will not serve you well. Here are a few things to remember:
- Not all social media platforms are created equal
- The first thing to remember is that Instagram≠Twitter, LinkedIn≠Facebook, and Periscope≠Snapchat. I'm not asking you to care about the nuances of social media as much as we do, but if you want a leg up on your competition, it can be helpful to have a bit of knowledge. Think of it like this: You act a certain way at home, you act slightly differently at work, and different still when you're interacting with people online. That's sort of what the various social media platforms are like. Different sites/apps call for different styles and tones. You don't have to be an expert in each, but hiring a company that understands the ins and outs of social media is a must, if you don't want to spend the time to learn the details.
- If you post 38 listings in a row...unfollows will come
- You can't blame people for unfollowing/unliking you if post nonstop sales content, regardless of social media platform. The easiest way to keep it balanced is to treat Facebook like a dinner party. If you talked strictly business at a friendly dinner among friends and strangers, you'd likely be a source of annoyance. Avoid that style of conversation and you'll be good to go.
- Mobile is Important
- Something you may not think about when creating a new post on social media is the fact that at least 50% of the people who will eventually view it, will be seeing it through their phone's screen. So how should that affect your posting habits? Well first of all, you may not want to write an exposé about real estate and post it as your Facebook status. If people see a long post on their computer, it just looks like a paragraph. If they see it on their phone, the screen is much skinnier and it looks longer than the Magna Carta.
Bottom line, social media marketing can be complicated and time consuming, but getting it right can go a long way. Keep it simple and conversational and you're well on your way!