You can’t be everywhere at once, and with social media marketing constantly changing, it’s easy to feel like you’re falling behind.
Gone are the days of aimless posting and hoping for leads—it’s time for a smarter approach. The solution? A strategy that works for you, not against you. With the right tools (hello, Back At You), you can stay ahead of the curve and make your social media a lead-generating powerhouse. Let’s dive into your 2025 Social Media Marketing Checklist.
Why Social Media Should Be Your BFF in 2025
Did you know over half the world is scrolling through social media every day? And spoiler alert: a lot of them are looking for their dream home, researching neighborhoods, or scoping out their next real estate agent (ahem, you).
But here’s the deal—real estate social media marketing isn’t just about showing off your latest listing. It’s about building trust, staying top-of-mind, and connecting with your audience. Lucky for you, Back At You makes this whole process super simple. Think automated posts, videos, and analytics that tell you exactly what’s working.
Your Real Estate Marketing Checklist
1. Make Your Profiles Pop
Your social media profiles are like your digital first impression. Make it count!
- Bio Basics: Craft a bio that screams, “I’m the real estate pro you’ve been looking for!” Add a CTA like “Book a consultation” or “Browse my listings.”
- Picture Perfect: Use a professional profile pic and a cover photo that represents your brand.
- Contact Info: Don’t make people hunt you down. Add clickable links, your email, and phone number right there.
👉 With Back At You, managing all your profiles in one place is a breeze. Say goodbye to profile chaos.
2. Get Ahead with Planning
Posting on the fly? It’s so 2020. In 2025, we plan, automate, and relax.
- Create a Calendar: Map out your posts ahead of time. Listings, market tips, testimonials—it all belongs on the schedule.
- Automate Your Life: Schedule your posts and free up time for, you know, buying and selling houses.
- Mix It Up: Keep it fresh with a variety of content—educational, entertaining, and, don’t forget the lead gen!
🎉 Enter Back At You’s Tools—a ready-to-go content calendar with your listings, localized info, and engaging photos and videos. Not to mention access to our incredible Design Studio, and an upgraded postcard experience to reinforce your digital brand in your community.
3. Be Social (It’s Called Social Media for a Reason)
Posting is just half the battle. Engagement is where the magic happens.
- Chat It Up: Respond to comments and DMs like the friendly, approachable pro you are.
- Ask Questions: Use polls, quizzes, and questions in your Stories to spark conversation.
- Slide Into DMs: Don’t be shy—start personalized convos with leads.
4. Lights, Camera, Action! (It’s Video Time)
Video is the MVP of 2025. If you’re not posting videos yet, what are you waiting for?
- Property Tours: Show off listings with quick, engaging video tours.
- Go Live: Host a Q&A, showcase a new home, or chat about market trends.
- Quick Tips: Share bite-sized advice for buyers, sellers, or investors.
🎥 With Back At You, you don’t need to be a film pro to look like one. We create and post videos for you, so the algorithm monsters stay happy!
5. Track, Learn, Repeat
If you’re not measuring, you’re guessing. And who has time for that?
- Watch Your Metrics: Keep an eye on engagement, reach, and leads.
- Test New Ideas: Experiment with post types, timing, and CTAs.
- Adjust and Win: Double down on what’s working and pivot from what’s not.
📊 The Back At You Analytics Dashboard breaks it all down for you, making it easy to fine-tune your social media marketing strategy.
2025: The Year You Dominate Social Media
This is your year to shine! With this checklist in hand (and Back At You in your corner), you’ve got everything you need to boost your brand, connect with your audience, and close more deals.
Ready to raise the bar? Let us handle the tech so you can focus on doing what you do best—helping people find their dream homes.
Let’s Get Started!
Social media marketing has never been easier. Email hey@backatyou.com for a free demo or to get started today.