As the year draws to a close, we’re excited to reflect on all the advancements we’ve made to help you thrive in an ever-evolving real estate industry. At Back At You, our mission has always been to provide innovative tools that empower agents, teams, and brokerages to achieve their goals. From cutting-edge integrations to streamlined workflows, 2024 has been a year of growth and transformation. Let’s take a look at the updates and features that have made this year one to remember—and set the stage for your success in 2025.
SocialBAY Updates
Making Moves: TikTok Integration for Real Estate Pros
We added TikTok to the roster of social media platforms we connect to, making it easier than ever for agents and brokerages to tap into its massive reach. With billions of views on hashtags like #realestate, TikTok is the perfect space to showcase properties, share tips, and connect with a younger, tech-savvy audience. Whether you’re creating quick home tours or sharing market insights, this integration helps you stand out and stay ahead in today’s digital world—no dance moves required!
Introducing AI Write: Your New Creative Co-Pilot
We added AI Write to our Design Studio, taking the stress out of crafting fresh, engaging, and refined content. This powerful tool helps you create compelling content in seconds, so you can focus on connecting with clients and closing deals. Think of it as your tireless marketing assistant, ready to help you with the right words without the hassle—because your time is better spent selling homes than battling writer’s block!
A Fresh Take on Postcards: Simplifying Your Direct Mail Marketing
We revamped our postcard experience to make creating and sending direct mail campaigns easier and more effective than ever. With intuitive design templates, enhanced customization options, and a Print Order Dashboard, you can create eye-catching postcards that stand out in mailboxes—and see results. Whether you’re marketing a new listing, promoting an open house, or staying top-of-mind with past clients, our updated postcard feature puts professional, impactful direct mail at your fingertips. For ClientBAY and shared users, this feature is coming soon in Q1!
Meet Your New Open House Secret Weapon
Open House Digital Sign-In Sheets released this year to help accommodate the fact that open houses are playing a bigger role than ever post-NAR settlement. As buyers become less likely to sign formal agreements upfront, open houses are the perfect opportunity to connect with potential clients. This smart feature doesn’t just collect names—it pulls in rich data and insights to give you a complete picture of your leads. With this tool, you’ll turn every open house into a lead-generating powerhouse. Ready to see the difference? Let’s make your next open house unforgettable!
Enhancing Your Marketing Toolkit: New Design Studio Features
This year, we introduced several exciting features to enhance branding and efficiency for our users. The new Brand Assets Library allows admins to upload and organize key assets like logos and headshots, ensuring agents have easy access to consistent branding materials. Ready-to-Share Folders make it simple to distribute pre-made, non-editable social media content, enabling agents to share polished posts effortlessly. With the addition of Custom Fonts, brokerages can maintain their unique identity by allowing agents to use their distinctive fonts in marketing materials. Finally, Category Management streamlines the design process by organizing templates more effectively, helping agents quickly find the materials they need.
ClientBAY Updates
Introducing Your Personalized Home Dashboard Experience
Experience a dashboard that adapts to your unique needs, making it easier than ever to manage your operations from a single platform. We’ve reimagined the ClientBAY Home Dashboard to put you in control. Now, you can customize your dashboard by selecting, resizing, and arranging interactive widgets to display the information most relevant to your real estate business. We also provide easier and quicker access to your Settings. This tailored approach ensures that your essential tools and insights are front and center, streamlining your workflow and enhancing productivity.
Enhance Your Listings with Public Attachments
We introduced a feature that allows you to upload public-facing documents—such as plot maps, blueprints, and HOA documents—to your listings in ClientBAY. These attachments are displayed on the property’s Single Listing Website, providing potential buyers with easy access to important information. This enhancement not only enriches the buyer’s experience but also streamlines the sharing of essential documents, making your listings more informative and engaging.
Adapting to Industry Changes: Enhanced Commission Display Controls
In response to the recent NAR settlement and evolving industry standards, we’ve introduced new ClientBAY features to enhance transparency and flexibility around commission information. Admins can now customize commission field labels for both buyer and listing commissions on company websites, aligning terminology with brokerage preferences or regional norms. Additionally, to meet new regulations requiring formal agreements, we’ve added a dedicated section within each contact record to store and manage buyer representation agreements. These updates help brokerages navigate the changing real estate landscape while ensuring compliance, clarity, and professionalism in client interactions.
Streamlined File Management for Your Brokerage
We’ve made file management even easier with several powerful updates to ClientBAY. Admins can now create and organize folders within the Company Files tab, making it simple to store essential documents and manage access levels by group or office. In addition, the Company Images Library allows you to upload and categorize visuals for your agents’ marketing materials. We’ve also introduced a new Files Beta feature, enhancing the entire experience by allowing for quicker file uploads and streamlined management, ensuring your team has fast access to the resources they need. These updates centralize your brokerage’s resources, making it easier for agents to find and use the materials they need to succeed.
Simplified Quick Links for Easy Access
We’ve improved the design and management of personal, company-wide, and SSO Quick Links to help you navigate ClientBAY more efficiently. Admins can now easily manage and organize quick links, whether they’re for individual use or shared across your company. Whether you’re accessing frequently used tools, setting up personalized links, or managing single sign-on (SSO) access, these updates streamline the process, giving you faster, more organized access to what you need.
Looking ahead to 2025, we’re even more excited about the product and development initiatives on the horizon. If you thought 2024 brought big enhancements, next year will be even better. Together, we’ll confidently navigate the next wave of industry shifts, powered by cutting-edge technology and a deep commitment to your success in any market.