Category Archives: uncategorized

Facebook Update: News Feed Controls

Did you ever wonder how Facebook decides what to put in your News Feed and what to leave by the wayside? In Facebook's own words, here's a simple version of their system:

New Facebook Feature: Preferred Page Audience

Facebook recently released a really interesting tool for business pages that may help you appeal to your next potential clients. We'll show you how to set it up and make your Facebook more focused than ever.

Facebook Messaging Becoming More Efficient Than E-mail?

It's hard to imagine e-mail being replaced on a large scale, but Facebook has never backed down from a challenge. Recently, some Facebook business page owners have seen major enhancements in their Page Messaging menus that could make communications with clients or potential clients very time-efficient while

How Good Do You Look on Mobile?

Many of us spend a lot of time on our desktops and laptops during the workday, especially when we're checking up on our Facebook business pages. However, the people you want to reach are viewing your Facebook activity on their tablets and mobile phones more frequently everyday. With this in mind, let's take a

Is Instagram Worth Your Time?

The answer is a very clear "maybe." In marketing, everything should begin with consideration of your target market. If 95% of your target market barely knows how to use their smartphone, let alone Facebook, then maybe Instagram isn't the place for you. However, if you're in a major city and your target market is

Mobile-Friendly is a Must (Not Just Because Google Says So)

A change you already should have made is now imperative...

Facebook Continues to Crack Down on Fake Likes

Purchasing "fake Likes" for your Facebook business page has never really been a good idea for a number of reasons, but these days Facebook has made it more than a bad idea, they've made it almost impossible. The smart men and women working at Facebook have developed technology that recognizes when fake page Likes

Facebook's New Call-To-Action Button

As you may have noticed, Facebook is experimenting with a new Call-to-Action button on business pages! They’ve been using these buttons on Facebook ads for awhile and after seeing some great Click-Through rates data, they want to give it a try on pages as well. Let’s quickly review the available Call-to-Action

Facebook DOs and DON'Ts: Posting Etiquette

Facebook is a complicated world with its own customs and etiquette, but we're here to help you navigate the culture and make you look like a pro. Here is the first installment of our blog series of DOs and DON'Ts when using your Facebook business page. This particular list will be about DOs and DON'Ts of posting!

Why You Should Spend At Least 30 Minutes a Week on Facebook

As you might guess, we here at Back At You Media spend a considerable part of our day talking with real estate agents. One of the first things I learned when I began working here is that real estate agents are extremely busy people with extremely fluid schedules. Generally, they're very open to new marketing

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