We're not breaking any news by saying that Organic Reach on Facebook has fallen considerably. That's the reality, and while engagement can significantly increase reach, the Facebook world seems to be moving toward a pay-to-play platform for business pages, specifically through boosting. What we wanted to figure
Category Archives: social media
Think about your average virtual tour...
I'm sure you've heard it more times than you care to remember, but social media marketing is vital to the success of most of today's businesses. However, a blanket marketing strategy will not serve you well. Here are a few things to remember:
For those of you who have felt a bit helpless in terms of communicating privately with your followers, your prayers are about to be answered.
It's been touched on a time or two within this blog, but the race for your video uploads is now fully on, and Facebook is doing everything it can to catch YouTube. For years and years if you had a video to share, you would upload it straight to YouTube, and then you could share the link to whomever from there
In the next week or so, you may see the number of Likes on your Facebook business page fall slightly. I know what you're thinking, the sky is falling, right? But, before you panic, let me explain why this is happening and why it's actually a positive thing!
Facebook recently released a really interesting tool for business pages that may help you appeal to your next potential clients. We'll show you how to set it up and make your Facebook more focused than ever.
The answer is a very clear "maybe." In marketing, everything should begin with consideration of your target market. If 95% of your target market barely knows how to use their smartphone, let alone Facebook, then maybe Instagram isn't the place for you. However, if you're in a major city and your target market is
As you may have noticed, Facebook is experimenting with a new Call-to-Action button on business pages! They’ve been using these buttons on Facebook ads for awhile and after seeing some great Click-Through rates data, they want to give it a try on pages as well. Let’s quickly review the available Call-to-Action
As you might guess, we here at Back At You Media spend a considerable part of our day talking with real estate agents. One of the first things I learned when I began working here is that real estate agents are extremely busy people with extremely fluid schedules. Generally, they're very open to new marketing