Category Archives: social media

Deciphering Facebook's Insights

Facebook gives its users great data on the performance of Business pages that they manage. As is the case with all marketing, you can't measure effectiveness without analyzing your results! However, if you're new to Facebook marketing, some of the terms within their "Insights" section might be new to you! Here's

Surprise New Feature: Your Branded Bar

Update: We have since disabled Branded Bar technology. We're actively exploring other ways to accomplish the same goal with a different strategy.

3 Awesome Tools to Enhance Your Instagram Game

So you're finally ready to get into the world of Instagram? Great! It's a fantastic platform for showcasing your listings and your personal brand. Here are a few tools that will give you a leg up as you embark on your journey to conquer Instagram!

Connecting With Your Audience: Facebook Live

Staying in touch with past and potential clients has always been and always will be important. Over the years, agents have used countless strategies for stay top-of-mind and proving expertise along the way. Our front runner for today's most effective (and most fun) way to stay in touch: Facebook Live.

The Perfect Social Media Platform for Your Personality

Inman News: Bob Sokoler swears by this real estate social media tool

Prolific video marketing expert and agent team leader offers his insight on Back At You Media.

Instagram Business Accounts Are Here!

Finally, the uber-popular, image-based app owned by Facebook is ready for business profiles. This was more or less an inevitability, not just because Facebook would like to make money on their $1 billion investment, but because businesses were already having great success on Instagram without any tools or

Twitter Verification Just Got Easier!

Until now, the process for becoming verified on Twitter was a little bit mysterious. It seemed as though Twitter was picking and choosing who they thought should be verified, and there was no way to request or apply for verification. However, Twitter has recently changed this process. You can now use this form to

Why Do People "Share"?

As the Admin of a Facebook business page, one of your main goals is to get as much engagement and Reach on your posts as possible. If you're utilizing one of our #GuaranteedREACH packages, your page is already getting tons of Reach with our posts which often turns into engagement. One of the most valuable types

Why You Should Make Facebook the Center of Your Marketing

Remember when having a website became absolutely mandatory for, not only real estate agents, but for all businesses? Then, years later, everyone started creating a presence on Facebook. Now here we are in 2016, and Facebook has never been more important to the success of a small business. Your website used to be

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