Let’s be honest: Most real estate professionals are saying the same things in their listing presentations by offering professional photography, virtual tours, postcards, and local newspaper ads. Although these assets are important, they’re nothing more than the industry minimum for getting the job done. So what
Category Archives: social media
Did you know that this month a world record was set for the number of subscribers lost by a YouTube channel? We’re talking over 2.5 MILLION users opted out of following makeup artist James Charles because of a friendship feud made public. Ouch! Not only did this drama hurt his following, but multiple brands and
If you work in real estate, it’s likely that you’ve heard a lot of buzz this week about Fair Housing Act violations on social media. Of course, fair housing laws apply to all kinds of marketing including newspapers, magazines, postcards, etc… but lately, online platforms like Facebook seem to be the hot topic for
As many of us know by now, social media provides doors, visibility, and engagement that real estate agents cannot access with any other marketing medium. With a tumultuous 2018 behind us, what lies ahead when it comes to our beloved social networks and marketing strategies to capitalize on their impact?
Remember a handful of years ago when you wouldn’t have dreamed of including an emoji in a professional email or text? Now, with a decent percentage of the population, it would be completely acceptable, maybe even appreciated. The logical next step in this kind of enhanced communication: Emoji that actually look
A quality LinkedIn profile will help present yourself as an experienced and knowledgeable professional in the real estate world. Potential clients and future employers will be able to see all of your qualifications before selecting you to sell/buy them a home (or come work for them). Here are five simple things
As a social media marketing company, we obviously have a preference when it comes to social media marketing versus traditional marketing. But what do the numbers say?
Facebook has many great features that allow businesses to communicate with potential and current clients, and a bunch of good ones live in the Facebook Messaging settings. You can set up everything from an auto-responder to away messages and even a custom greeting before people message you.
Did you know that you can now make custom Snapchat geofilters right from your phone?
Real estate professionals often do not reach their full potential in terms of connecting with their target market. When it comes to social media, many real estate professionals simply stick to Facebook and LinkedIn. However, Instagram can be an important tool in keeping in touch with former clients, finding new