Category Archives: marketing

Understanding the Next Wave of Home Buyers

Whether you're ready or not, Millennials are getting closer and closer to home buying capability! Here's a quick infographic from our friends at Porch.com that should help you understand Millennials' frame of mind when it comes to real estate...

3 Things to Remember in Social Media Marketing

I'm sure you've heard it more times than you care to remember, but social media marketing is vital to the success of most of today's businesses. However, a blanket marketing strategy will not serve you well. Here are a few things to remember:

Why You Should Market (Especially) When You're Busy

There's a fable about an animal storing up food for the winter while his peers were happy to feast and relax. Perhaps you remember what happened when winter came... With that in mind, let me explain why it's imperative that you continue your marketing even when you're at the height of busy season.

Be Successful on Facebook in 6 Simple Steps

Real estate agents are busy and have limited time for social media marketing, there's no other way to slice it. With this in mind, our coaching team put together a few time-efficient things you should be doing on Facebook on a regular basis. If you ever need help executing any of these steps, please don't

QR Codes: Hold Your Scan-able Horses

This morning, as I drove through a foggy Los Angeles morning, I came to a stoplight and looked to my right. There was a small sign stuck in the ground that had a text URL about home values on the left (something like GetHomeValues.com) and a QR code on the right. Keep in mind, this particular area is not heavily

Facebook Likes: For Once, Less Is More

In the next week or so, you may see the number of Likes on your Facebook business page fall slightly. I know what you're thinking, the sky is falling, right? But, before you panic, let me explain why this is happening and why it's actually a positive thing!

New Facebook Feature: Preferred Page Audience

Facebook recently released a really interesting tool for business pages that may help you appeal to your next potential clients. We'll show you how to set it up and make your Facebook more focused than ever.

Facebook's New Call-To-Action Button

As you may have noticed, Facebook is experimenting with a new Call-to-Action button on business pages! They’ve been using these buttons on Facebook ads for awhile and after seeing some great Click-Through rates data, they want to give it a try on pages as well. Let’s quickly review the available Call-to-Action

Why You Should Spend At Least 30 Minutes a Week on Facebook

As you might guess, we here at Back At You Media spend a considerable part of our day talking with real estate agents. One of the first things I learned when I began working here is that real estate agents are extremely busy people with extremely fluid schedules. Generally, they're very open to new marketing

Inman Report: Comparing Online Lead Sources - Part 2

Recently, Inman released a report that took an in-depth look at Online Leads. They polled agents, team leaders, and broker-owners to learn more about where they were finding success with online leads, both paid and unpaid. Since they gathered so much data, we're going to break our analysis of the report into two

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