Category Archives: internet marketing

5 Things A Real Estate Agent's LinkedIn Profile Needs

A quality LinkedIn profile will help present yourself as an experienced and knowledgeable professional in the real estate world. Potential clients and future employers will be able to see all of your qualifications before selecting you to sell/buy them a home (or come work for them). Here are five simple things

5 Awesome Real Estate Websites

Here at Back At You Media we believe that your Facebook Business page should be the focal point of your online presence, but traditional websites still have an important job to do. I've included the desktop and mobile views, you can click to expand them.

Traditional Marketing vs Social Media Marketing

As a social media marketing company, we obviously have a preference when it comes to social media marketing versus traditional marketing. But what do the numbers say?

Apps That Will Up Your Instagram Game

Ready to join Instagram? Or already have an account and looking to improve your page? Here are a few apps that will improve your Instagram business presence.

Instagram Business Accounts Are Here!

Finally, the uber-popular, image-based app owned by Facebook is ready for business profiles. This was more or less an inevitability, not just because Facebook would like to make money on their $1 billion investment, but because businesses were already having great success on Instagram without any tools or

Pokémon Go: What You Need To Know

The Pokémon have taken over! Unless you’ve been living under a rock, you’re well aware that the nation has become enamored by the (mostly) cute and cuddly Pokémon.

What Separates Successful Agents and Not-So-Successful Agents on Social Media?

Social media is a place where real estate professionals can absolutely find success, but it's also very easy to get little-to-no return from social media marketing. So what separates the successful agents from the ones who aren't reaping any rewards? The majority of the time the difference in outcome is not a

Declining Reach and How to Combat It

If you’ve used Facebook as a marketing tool over the last few years, you may have noticed that it seems like your posts are being seen by less and less of your audience. Facebook has addressed this shift a few times and given their reasons for it. For example, they say that each Facebook user could potentially be

Social Media Usage Among Older Demographics Still Rising

By now, hopefully we can all agree that social media is no longer just for kids. Over the last five years, social media use by people over the age of 30 has grown significantly, and real estate professionals who have dedicated resources to social media marketing have benefited through increased business. If

Social Marketing: What Matters? What Doesn't?

Social media marketing is still a relateively new way to reach your target audience, particularly in the real estate industry. Due to this lack of familiarity, many agents and brokers aren't quite sure what parts of social marketing are vital and which parts aren't worth a second thought. Luckily for you, we've

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