Category Archives: facebook marketing

Your Facebook Page Can Now Stream Live Video!

Remember a few weeks ago when I mentioned that it had become much easier to be Facebook Verified? (In case you missed it...)

How to Measure Success on Social Media

In real estate, your personal brand is of the utmost importance; clearly that's not breaking news to any of you. Another obvious statement: It's always important to have measurable return on your marketing investments. So, the question becomes, where is your social media ROI coming from?

Want To Get Verified On Facebook? It's Easy!

You may be wondering how you can set yourself apart on social media. Nowadays, many agents are creating a presence on social media and it can feel like you're just another face in the crowd. If you've felt a bit of that or you just want to show that your business page is a force to be reckoned with, you can now

Facebook Posting Frequency: Less Is More

We're not breaking any news by saying that Organic Reach on Facebook has fallen considerably. That's the reality, and while engagement can significantly increase reach, the Facebook world seems to be moving toward a pay-to-play platform for business pages, specifically through boosting. What we wanted to figure

Facebook Feature: Better Messaging for Business Pages

For those of you who have felt a bit helpless in terms of communicating privately with your followers, your prayers are about to be answered.

Why You Should Market (Especially) When You're Busy

There's a fable about an animal storing up food for the winter while his peers were happy to feast and relax. Perhaps you remember what happened when winter came... With that in mind, let me explain why it's imperative that you continue your marketing even when you're at the height of busy season.

Facebook Wants You To Leave YouTube Behind

It's been touched on a time or two within this blog, but the race for your video uploads is now fully on, and Facebook is doing everything it can to catch YouTube. For years and years if you had a video to share, you would upload it straight to YouTube, and then you could share the link to whomever from there

Social Media Goals for 2015: Expanding Your Audience Organically

There were plenty of social media developments in 2014 that affected how people do business online and hopefully, we helped you roll with the punches every step of the way. Soon, we’ll have a big announcement that will help you manage your social media efforts better than ever, but for now, let’s set some goals

Facebook Continues to Crack Down on Fake Likes

Purchasing "fake Likes" for your Facebook business page has never really been a good idea for a number of reasons, but these days Facebook has made it more than a bad idea, they've made it almost impossible. The smart men and women working at Facebook have developed technology that recognizes when fake page Likes

Biggest Misconceptions About Facebook

Facebook is by no means a traditional form of marketing for real estate agents, but neither were websites 10 years ago. Just because tools are new doesn't mean they're not powerful! I polled about twenty salespeople that work with real estate agents and asked about the push-backs they encounter most frequently

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