Category Archives: facebook marketing

What Separates Successful Agents and Not-So-Successful Agents on Social Media?

Social media is a place where real estate professionals can absolutely find success, but it's also very easy to get little-to-no return from social media marketing. So what separates the successful agents from the ones who aren't reaping any rewards? The majority of the time the difference in outcome is not a

Lead Inspector: Your Leads on (Legal) Steroids

If you're tired of receiving partial leads (address only) or leads with questionable contact info, we've got something new that you're going to love!

Facebook Doubles Down on Live Video

Last week, Facebook announced a major expansion of their "Facebook Live" feature. This Periscope-inspired tool started out simply enough as a way for personal Facebook accounts to conduct a live stream from a smartphone. The tool was then expanded to allow Admins of business pages to launch these streams as well.

Facebook Messaging Update: Instant Replies

This morning we noticed a new feature on our Back At You Media business page. Facebook has given you the option to create an autoreply when someone sends your business page a private message. This new feature will eliminate the need to constantly monitor your business page inbox. The Instant Reply will assure

Facebook Reactions: Life After Likes

Facebook users no longer have to choose between Liking and silence when it comes to reacting to content. Today Facebook made new "Reactions" available for everyone. If you've ever seen a post that you prompted a Love, Haha, Wow, Sad, or Angry reaction, you can now easily express that, and so can your Business

New Feature: Invite "Likers"

Ready for an easy way to increase your Page Likes? We've found a new tool that allows you to do just that!

Our Answer to Your Social Media Woes: #GuaranteedReach Packages

If you're a real estate professional using Facebook as a marketing platform, chances are you're seeing something pretty depressing after you post on your business page. Perhaps something like this...

Declining Reach and How to Combat It

If you’ve used Facebook as a marketing tool over the last few years, you may have noticed that it seems like your posts are being seen by less and less of your audience. Facebook has addressed this shift a few times and given their reasons for it. For example, they say that each Facebook user could potentially be

Facebook Advertising: Where to Start

If you're interested in adding Facebook advertising to your marketing mix, you may be a bit overwhelmed by the number of campaign options. The good news is, if you're just getting started with Facebook ads, there's no need to run before you crawl. In a perfect world, if money was no object, you could run a

Be Ahead of the Game with Facebook "Services"

Last week, Facebook quietly started testing a new service similar to Yelp which you can check out here: Facebook Services. I highly encourage you to search for Real Estate Agents in your area and take a look at where your page shows up in the results. As you may notice, there appear to be multiple factors that go

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